Aimerce Blogs
Shopify brands, It’s 2025. Why Are You Still Using Google Tag Manager?
28 April 2025
Shopify brands, It’s 2025. Why Are You Still Using Google Tag Manager?
Why Aimerce
Why GTM Is Holding Your Shopify Store Back
If you’re still relying on GTM for tracking, here’s what you’re risking:
- 🚫 Missed 10–20% of your tracked conversions
- 🐢 Slower page loads by 751ms or more
- 🔍 Broken, unreliable browser-based tags that tank your ad performance
GTM was never built for today’s Shopify ecosystem. Now there’s a faster, more accurate way.
Real GTM Load Time on Mobile:
Over 2,294 ms and 611 KiB just to load tracking. This slows down your entire Shopify storefront and hurts your ROAS.
Meet Shopify’s Native Power Tools
Shopify WebPixels → Real-time customer behavior tracking, faster performance, fully embedded into Shopify’s system.
Shopify Webhooks → Capture backend events (like manual orders, POS sales, and more). No browser dependence.
Both of them eliminate the need for slow, error-prone GTM setups.
The Aimerce Advantage
Ready to Stop Copy-Pasting Code and Start Scaling?
Switch from GTM to Aimerce and unlock faster tracking, better performance, and bigger results, all built for Shopify from day one.
Book a Demo
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Aimerce Pixel
Server-side tracking and accurate first-party data to increase marketing performance.
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eCommerce Events
Top In-Person E-Commerce Events in North America for 2026
North America is one of the most powerful growth environments for e-commerce brands. From the largest retail expo in the world in New York to innovative ecommerce summits across Canada and Mexico, the continent hosts a wide range of in-person events that drive strategy, technology adoption, and networking at every level.
23 December 2025
BFCM, Meta Ads
The Ultimate 2025 BFCM Early Launch Strategy
The Phased Offer Strategy (Don’t Running One Offer for 14 Days)
10 November 2025
eCommerce Marketing, First-Party Data 101, Why Aimerce
Aimerce is First-Party Intelligence for Headless Shopify
Building a headless Shopify store opens up endless possibilities for customization and performance—but it shouldn't mean compromising on your analytics. Aimerce provides seamless first-party tracking designed specifically for headless architectures, including Hydrogen and custom implementations.
28 October 2024
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