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First-Party Data 101
How This eBike Company Hit 48x ROI With a Long Buying Cycle
Bluejay eBikes used Aimerce Durable ID to fix Safari's 7-day cookie limit, achieving 48x ROI, 31% audience growth, and 20% more Klaviyo revenue in 8 weeks.
10 April 2026
Meta Ads
Should Your DTC Brand Use Meta's Advantage+ Creative?
Meta's creative enhancements automate ad variations but can hurt performance. Learn which settings to enable, disable, and how server-side tracking ensures accurate data.
10 April 2026
Meta AdsFirst-Party Data 101
What Is Incremental Attribution on Meta Ads and Should You Use It?
Uncover the true ROI of your Meta Ads. Learn how Incremental Attribution measures the exact sales your campaigns caused, rather than what happened anyway.
10 April 2026
Meta Ads
How to Fix Meta's Health and Wellness Pixel Restriction?
9 April 2026
First-Party Data 101
Top 5 Elevar Alternatives for Shopify Server-Side Tracking
The best Elevar alternatives for Shopify server-side tracking in 2026 are Aimerce, Triple Whale, Hyros, Segment/Rudderstack, and Google Tag Manager Server-Side. Each solves a different problem from recovering lost conversion data to unifying multi-channel attribution. Here is how they compare.
9 April 2026
First-Party Data 101
How to Pass _fbp and _fbc via Server-Side GTM for Shopify
Learn how to capture _fbp and _fbc cookies on Shopify and forward them through server-side Google Tag Manager for better Meta attribution tracking and conversions.
9 April 2026
Meta Ads
How to Fix Event ID Deduplication Errors in Meta Events Manager
Event ID deduplication errors inflate your Meta ad metrics. Learn why they happen and how to fix them with Pixel, Conversions API, and server side tracking.
8 April 2026
First-Party Data 101Meta Ads
Why is Your Meta EMQ score low Despite Having Conversions API (CAPI) Enabled
Frustrated by a low Meta Event Match Quality score? Learn why Conversions API alone isn't enough and how to fix deduplication and matching errors.
8 April 2026
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