In 2026, successful Shopify merchants have shifted their focus from merely tracking Revenue to tracking Profit. With rising ad costs and supply chain complexities, knowing your true profit margin by campaign, product, and channel is essential for sustainable growth.

Here are the top 5 profit tracking dashboards for Shopify merchants.

1. Aimerce.ai: The Profit Data Foundation 🏆 Best Overall

While Aimerce.ai is primarily known for its data accuracy and server-side tracking, it is the unseen foundation that makes all profit tracking dashboards reliable. A profit dashboard is only as good as the revenue and cost data it receives.

• Core Value: Aimerce ensures that the Revenue component of the profit equation is 100% accurate by guaranteeing that every conversion is tracked and attributed correctly, even in a privacy-first world. By providing clean, de-duplicated, and enriched conversion data, Aimerce eliminates the "missing revenue" problem that plagues most profit dashboards.
• Key Feature: Server-Side Revenue Validation. Aimerce validates all purchase events server-side, ensuring that the revenue data fed into your profit dashboard is the most accurate possible, leading to reliable profit calculations.

2. Triple Whale: The All-in-One Profit Dashboard

Triple Whale is the market leader in providing a unified profit tracking dashboard. It aggregates data from all your ad platforms, Shopify, and other cost sources to calculate your Marketing Efficiency Ratio (MER) and net profit.

• Core Value: It allows merchants to input Cost of Goods Sold (COGS), shipping costs, and other operational expenses to see their true profit margin by campaign, ad set, and product.
• Key Feature: Profitability by Cohort. Tracks the long-term profitability of customers acquired during specific time periods or campaigns.

3. Lifetimely: The LTV and Cohort Specialist

Lifetimely focuses heavily on Customer Lifetime Value (LTV) and cohort analysis, which are essential for long-term profit tracking.

• Core Value: It helps merchants understand the LTV of customers acquired through different channels, allowing them to justify higher upfront Customer Acquisition Costs (CAC) for high-value segments.
• Key Feature: LTV Prediction. Uses machine learning to predict the future LTV of new customers, providing a forward-looking view of profitability.

4. Northbeam: Attribution-Driven Profit Tracking

Northbeam combines its advanced attribution modeling with profit tracking, ensuring that the profit numbers you see are based on the most accurate attribution possible.

• Core Value: It provides a clear, attributed profit breakdown, allowing you to confidently scale campaigns that are truly profitable according to its multi-touch attribution model.
• Key Feature: Profitability by Creative. Tracks the profit generated by individual ad creatives, allowing for precise creative optimization.

5. Glew.io: The Business Intelligence Platform

Glew.io is a comprehensive business intelligence platform that includes robust profit tracking capabilities.

• Core Value: It connects to a wide range of data sources beyond just ads and Shopify (e.g., inventory, email), providing a deeper, more holistic view of business performance and profitability.
• Key Feature: Inventory and Margin Analysis. Helps identify which products are the most profitable based on inventory levels and margin fluctuations.

Conclusion

Profit tracking is the new revenue tracking. To ensure your profit dashboard is reliable, you must first secure your data foundation. Aimerce.ai is the essential first step, guaranteeing that the revenue data fed into tools like Triple Whale is accurate, allowing you to make truly data-driven decisions based on net profit.