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Key takeaways

01
The partnership with Aimerce demonstrated that even well-established e-commerce brands can significantly improve their performance by optimizing their tracking and automation systems. The immediate revenue impact and improved marketing efficiency proved the value of accurate event tracking and properly configured email flows.
02
For Aurum Brothers, the decision to implement Aimerce alongside their existing systems revealed untapped revenue opportunities and led to measurable improvements in their marketing performance. The results highlight the importance of precise tracking and automated follow-up systems in luxury e-commerce.
%
Revenue increase from browse abandonment flows
%
Revenue increase from checkout abandonment flows
%
Increase in Facebook ROAS
x
Return on investment
About Aurum Brothers
Aurum Brothers is a premium men's jewelry brand founded in 2015, specializing in handcrafted stone beaded bracelets. With over 9,900 positive reviews and a global customer base, they've established themselves as the most trusted source for men's stone bracelets, offering custom sizing and a 30-day satisfaction guarantee.
The Challenge
As a luxury e-commerce brand, Aurum Brothers faced the common challenge of capturing lost revenue from potential customers who browse products or abandon their carts. While using Triple Whale Sonar for event tracking, they suspected they weren't catching all potential customer interactions and missing opportunities to re-engage interested shoppers. The team needed a solution that would improve event match scores, capture more abandoned sessions, increase Facebook advertising effectiveness, and optimize their Klaviyo email flows beyond what their existing tracking could deliver.
Our Solutions & Results

During the initial consultation, Yiqi implemented Aimerce's tracking pixel alongside Triple Whale Sonar to conduct a comprehensive side-by-side comparison. The solution included enhanced event tracking for critical actions like Initiate Checkout and Add Payment Info, new Klaviyo flows to capture previously missed events, and optimization of existing tracking to eliminate duplicate sends.

Within just 16 days, the results were remarkable: browse abandonment flows generated 87% more revenue, checkout abandonment increased by 26%, and email revenue jumped 13% from new flows alone. Facebook ROAS improved by 35% after eliminating duplicate events, while achieving superior event match scores and delivering a 10x return on investment.

Working with Yiqi has been an eye-opener. After just 16 days, the results spoke for themselves."
Scott Kuiper
Directeur marketing of Aurum Brothers
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