Fanka faces several challenges as it continues to grow rapidly. Leveraging high traffic and improving conversion tracking remain top priorities to optimize their customer acquisition strategy. Additionally, maximizing the power of first-party data is crucial in an era where privacy regulations and third-party data limitations are increasingly prevalent. The company has experienced significant growth in recent years, but maintaining and targeting the abandoned cart audience has become difficult due to Klaviyo tracking issues and iOS updates. Furthermore, the efficiency of Meta remarketing ad campaigns has declined, leading to a substantial increase in marketing costs.