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Fanka gained 71x ROI with Aimerce
Website
fanka.com
Integration
meta_icon
Vertical
Apparel & Shoes
Region
North America

Key Takeaways

01
Optimizing Klaviyo setup and leveraging first-party data with Aimerce's durable pixel technology led to a 28% revenue lift from Klaviyo campaigns.
02
Refining Meta remarketing with Aimerce's solutions improved ad targeting efficiency, resulting in a 21% increase in Meta Event Match Quality (EMQ) and contributing to a 71x ROI.
72x
ROI
28%
Klaviyo Revenue Lift
21%
Meta EMQ Lift
About Fanka

Fanka combines fabric and technology to create innovative apparel that empowers women. Their dedicated team ensures each piece is crafted with quality and style through extensive research and development.

Committed to "Fabricnology," Fanka sources cutting-edge fabrics to enhance performance and comfort, aiming to revolutionize the apparel industry with continuous innovation.

The Challenge

Fanka faces several challenges as it continues to grow rapidly. Leveraging high traffic and improving conversion tracking remain top priorities to optimize their customer acquisition strategy. Additionally, maximizing the power of first-party data is crucial in an era where privacy regulations and third-party data limitations are increasingly prevalent.

The company has experienced significant growth in recent years, but maintaining and targeting the abandoned cart audience has become difficult due to Klaviyo tracking issues and iOS updates. Furthermore, the efficiency of Meta remarketing ad campaigns has declined, leading to a substantial increase in marketing costs.

Our Solutions & Results

To tackle their challenges, Fanka implemented a comprehensive strategy focused on leveraging first-party data and enhancing conversion tracking. They optimized their Klaviyo setup to better capture and utilize customer data, leading to a 28% revenue lift from Klaviyo campaigns.

Simultaneously, they refined their Meta remarketing approach to improve ad targeting efficiency, resulting in a 21% increase in Meta Event Match Quality (EMQ). By addressing these key areas, Fanka achieved a remarkable 71x return on investment (ROI), significantly boosting their overall marketing performance and cost-effectiveness.

Aimerce's Durable ID technology has significantly improved Fanka's tracking and retargeting capabilities, leading to immediate increases in customer engagement and sales. We saw a remarkable increase in revenue in the first month alone. The onboarding process was seamless, and the customer service is exceptional. I highly recommend Aimerce!"
Cristina Wu
Co-Founder at Fanka
Before
Events on fanka Pixel
Event
Event match quality
Search
6.2 / 10
PageView
6.2 / 10
Purchase
8.3 / 10
AddToCart
6.2 / 10
ViewContent
6.2 / 10
AddpaymentInfo
7.2 / 10
InitiateCheckout
6.3 / 10
After
Events on fanka Pixel
Event
Event match quality
Search
6.4 / 10
PageView
6.4 / 10
Purchase
9.3 / 10
AddToCart
6.5 / 10
ViewContent
6.3 / 10
AddpaymentInfo
8.7 / 10
InitiateCheckout
7.4 / 10
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