Fanka gained 71x ROI with Aimerce
Key takeaways
01
Optimizing Klaviyo setup and leveraging first-party data with Aimerce's durable pixel technology led to a 28% revenue lift from Klaviyo campaigns.
02
Refining Meta remarketing with Aimerce's solutions improved ad targeting efficiency, resulting in a 21% increase in Meta Event Match Quality (EMQ) and contributing to a 71x ROI.
x
ROI
%
Klaviyo Revenue Lift
%
Meta EMQ Lift
Key takeaways
01
Optimizing Klaviyo setup and leveraging first-party data with Aimerce's durable pixel technology led to a 28% revenue lift from Klaviyo campaigns.
02
Refining Meta remarketing with Aimerce's solutions improved ad targeting efficiency, resulting in a 21% increase in Meta Event Match Quality (EMQ) and contributing to a 71x ROI.
x
ROI
%
Klaviyo Revenue Lift
%
Meta EMQ Lift
About Fanka
Fanka combines fabric and technology to create innovative apparel that empowers women. Their dedicated team ensures each piece is crafted with quality and style through extensive research and development.
Committed to "Fabricnology," Fanka sources cutting-edge fabrics to enhance performance and comfort, aiming to revolutionize the apparel industry with continuous innovation.
The Challenge
Fanka faces several challenges as it continues to grow rapidly. Leveraging high traffic and improving conversion tracking remain top priorities to optimize their customer acquisition strategy. Additionally, maximizing the power of first-party data is crucial in an era where privacy regulations and third-party data limitations are increasingly prevalent.
The company has experienced significant growth in recent years, but maintaining and targeting the abandoned cart audience has become difficult due to Klaviyo tracking issues and iOS updates. Furthermore, the efficiency of Meta remarketing ad campaigns has declined, leading to a substantial increase in marketing costs.
Our Solutions & Results
To tackle their challenges, Fanka implemented a comprehensive strategy focused on leveraging first-party data and enhancing conversion tracking. They optimized their Klaviyo setup to better capture and utilize customer data, leading to a 28% revenue lift from Klaviyo campaigns.
Simultaneously, they refined their Meta remarketing approach to improve ad targeting efficiency, resulting in a 21% increase in Meta Event Match Quality (EMQ). By addressing these key areas, Fanka achieved a remarkable 71x return on investment (ROI), significantly boosting their overall marketing performance and cost-effectiveness.
Our Solutions & Results
To tackle their challenges, Fanka implemented a comprehensive strategy focused on leveraging first-party data and enhancing conversion tracking. They optimized their Klaviyo setup to better capture and utilize customer data, leading to a 28% revenue lift from Klaviyo campaigns.
Simultaneously, they refined their Meta remarketing approach to improve ad targeting efficiency, resulting in a 21% increase in Meta Event Match Quality (EMQ). By addressing these key areas, Fanka achieved a remarkable 71x return on investment (ROI), significantly boosting their overall marketing performance and cost-effectiveness.
Aimerce's Durable ID technology has significantly improved Fanka's tracking and retargeting capabilities, leading to immediate increases in customer engagement and sales. We saw a remarkable increase in revenue in the first month alone. The onboarding process was seamless, and the customer service is exceptional. I highly recommend Aimerce!"
Cristina Wu
Co-Founder at Fanka
Aimerce's Durable ID technology has significantly improved Fanka's tracking and retargeting capabilities, leading to immediate increases in customer engagement and sales. We saw a remarkable increase in revenue in the first month alone. The onboarding process was seamless, and the customer service is exceptional. I highly recommend Aimerce!"
Cristina Wu
Co-Founder at Fanka
Before
Events on fanka Pixel
Event
Event match quality
Search
6.2 / 10
PageView
6.2 / 10
Purchase
8.3 / 10
AddToCart
6.2 / 10
ViewContent
6.2 / 10
AddpaymentInfo
7.2 / 10
InitiateCheckout
6.3 / 10
After
Events on fanka Pixel
Event
Event match quality
Search
6.4 / 10
PageView
6.4 / 10
Purchase
9.3 / 10
AddToCart
6.5 / 10
ViewContent
6.3 / 10
AddpaymentInfo
8.7 / 10
InitiateCheckout
7.4 / 10
Related Stories
Beyond Plug-and-Play: How We Made Aimerce Work With VIDA's Custom Headless Setup
Most tracking solutions work great with standard Shopify themes, but what happens when you've built a completely custom headless storefront? For most vendors, that's where support ends. VIDA's sophisticated headless implementation required line-by-line code review, custom JavaScript modifications, and ongoing development partnership to achieve comprehensive tracking without compromising their cutting-edge user experience.
Bells & Becks gained 17% More Klaviyo Revenue with Aimerce
Bells & Becks, founded by footwear industry veteran, Tamar Miller, crafts Italian-made effortlessly chic shoes. They create distinctive designs for women who feel empowered in their personal style choices and know that sophisticated, iconic footwear can elevate any look. Tamar's passion ensures each pair transforms any outfit, making you feel confident and polished.
When Meta's Health Restrictions Hit, Mamma Bump Didn't Miss a Beat
When Meta rolled out sweeping health industry restrictions in January 2025, most pregnancy and maternity brands saw their advertising performance collapse overnight. Mamma Bump took a different path. With Aimerce's custom tracking solutions and compliant event strategies, they maintained strong campaign performance while competitors struggled, proving that robust first-party data systems are essential for survival in regulated industries.
Sign up for a 30-day free trial
Sign Up Using Your Shopify Account Email
Money back guaranteed. It pays for itself or you
don’t pay anything.
don’t pay anything.
Sign up for a
30-day free trial
30-day free trial
Sign Up Using Your Shopify Account Email
Money back guaranteed. It pays for itself or you don’t pay anything.