
Bells & Becks, founded by footwear industry veteran, Tamar Miller, crafts Italian-made effortlessly chic shoes. They create distinctive designs for women who feel empowered in their personal style choices and know that sophisticated, iconic footwear can elevate any look.
Tamar's passion ensures each pair transforms any outfit, making you feel confident and polished.

Bells & Becks faced the challenge of growing their market presence. With a high average order value ($300+), building trust and ongoing engagement with customers who needed more time to decide is essential.
Additionally, discrepancies between GA4 and Meta Ad results complicated sales attribution, while privacy updates and online tracking limitations further hindered consistent customer engagement.

Bells & Becks implemented Aimerce’s Durable ID and a Multi-Channel Conversion Attribution tool to accurately track and retarget customers. This enriched customer data and enabled more personalized marketing campaigns.
As a result, Bells & Becks achieved a 13x ROI within 1 month and a 17% revenue lift through Klaviyo. They experienced a 27% rise in Event Match Quality for Meta Ad's Initiate Checkout Event, enhancing the event signal strength in Meta Ads.
Bells & Becks implemented Aimerce’s Durable ID and a Multi-Channel Conversion Attribution tool to accurately track and retarget customers. This enriched customer data and enabled more personalized marketing campaigns.
As a result, Bells & Becks achieved a 13x ROI within 1 month and a 17% revenue lift through Klaviyo. They experienced a 27% rise in Event Match Quality for Meta Ad's Initiate Checkout Event, enhancing the event signal strength in Meta Ads.
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