Ken and Dana Design gained an 188% incremental revenue lift to their Klaviyo Flows within 1 month
Key takeaways
01
The lengthy buying cycle for Ken & Dana Design necessitated consistent engagement. Aimerce’s Durable ID technology effectively circumvented Safari’s 7-day cookie limitation, significantly enhancing tracking and retargeting capabilities.
02
Extended user tracking and consistent engagement resulted in a remarkable 188% revenue increase from Klaviyo
x
ROI
%
Klaviyo Revenue Lift
%
Addressable Audience Size Lift
Key takeaways
01
The lengthy buying cycle for Ken & Dana Design necessitated consistent engagement. Aimerce’s Durable ID technology effectively circumvented Safari’s 7-day cookie limitation, significantly enhancing tracking and retargeting capabilities.
02
Extended user tracking and consistent engagement resulted in a remarkable 188% revenue increase from Klaviyo
x
ROI
%
Klaviyo Revenue Lift
%
Addressable Audience Size Lift
About Ken&Dana Design
Ken & Dana Design, a small family-owned business based in the heart of NYC since 2002, specializes in crafting unique and custom engagement rings and wedding bands. Committed to ethical sourcing, they use recycled metals and conflict-free or lab-created gemstones, ensuring the highest quality for their designs.
Renowned for their distinctive creations inspired by sculpture, architecture, and personal stories, Ken & Dana Design has garnered recognition from celebrities and prestigious publications. They also proudly support various charities, reflecting their dedication to both exceptional craftsmanship and social responsibility.
The Challenge
Ken & Dana Design, renowned for their custom engagement rings and wedding bands, faces the challenge of managing a lengthy buying cycle, which ranges from 15 to 60 days. This extended decision period is typical for high-value, significant purchases, as customers carefully consider their options before committing.
To maintain their reputation for excellence and meet customer expectations, Ken & Dana Design must consistently engage with potential buyers throughout this extended cycle. This involves addressing concerns, providing personalized support, and ensuring that the intricate designs and high craftsmanship standards they are known for remain uncompromised.
Our Solutions & Results
To address the challenge of high AOV and extended buying cycles exacerbated by Safari’s 7-day cookie limitation, Ken & Dana Design turned to Aimerce for a robust solution. Leveraging Aimerce’s advanced tracking technology, they accurately targeted abandoned cart customers and extended retargeting capabilities. This enriched customer data and improved engagement. As a result, Ken & Dana Design achieved a 76x ROI, a 188% revenue lift from Klaviyo, and a 45% increase in addressable audience size.
Our Solutions & Results
To address the challenge of high AOV and extended buying cycles exacerbated by Safari’s 7-day cookie limitation, Ken & Dana Design turned to Aimerce for a robust solution. Leveraging Aimerce’s advanced tracking technology, they accurately targeted abandoned cart customers and extended retargeting capabilities. This enriched customer data and improved engagement. As a result, Ken & Dana Design achieved a 76x ROI, a 188% revenue lift from Klaviyo, and a 45% increase in addressable audience size.
Partnering with Aimerce has been a game-changer for us. Their technology allowed us to overcome the challenges posed by Safari’s 7-day cookie limitation, enabling us to maintain consistent engagement with our customers throughout the lengthy buying cycle. The results have been phenomenal, significantly enhancing our customer experience and driving business growth. Finally, great service and response time from the team as well!"
Ken Leung
Founder at Ken & Dana Design
Partnering with Aimerce has been a game-changer for us. Their technology allowed us to overcome the challenges posed by Safari’s 7-day cookie limitation, enabling us to maintain consistent engagement with our customers throughout the lengthy buying cycle. The results have been phenomenal, significantly enhancing our customer experience and driving business growth. Finally, great service and response time from the team as well!"
Ken Leung
Founder at Ken & Dana Design
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