
Ken & Dana Design, a small family-owned business based in the heart of NYC since 2002, specializes in crafting unique and custom engagement rings and wedding bands. Committed to ethical sourcing, they use recycled metals and conflict-free or lab-created gemstones, ensuring the highest quality for their designs.
Renowned for their distinctive creations inspired by sculpture, architecture, and personal stories, Ken & Dana Design has garnered recognition from celebrities and prestigious publications. They also proudly support various charities, reflecting their dedication to both exceptional craftsmanship and social responsibility.

Ken & Dana Design, renowned for their custom engagement rings and wedding bands, faces the challenge of managing a lengthy buying cycle, which ranges from 15 to 60 days. This extended decision period is typical for high-value, significant purchases, as customers carefully consider their options before committing.
To maintain their reputation for excellence and meet customer expectations, Ken & Dana Design must consistently engage with potential buyers throughout this extended cycle. This involves addressing concerns, providing personalized support, and ensuring that the intricate designs and high craftsmanship standards they are known for remain uncompromised.

To address the challenge of high AOV and extended buying cycles exacerbated by Safari’s 7-day cookie limitation, Ken & Dana Design turned to Aimerce for a robust solution. Leveraging Aimerce’s advanced tracking technology, they accurately targeted abandoned cart customers and extended retargeting capabilities. This enriched customer data and improved engagement. As a result, Ken & Dana Design achieved a 76x ROI, a 188% revenue lift from Klaviyo, and a 45% increase in addressable audience size.
To address the challenge of high AOV and extended buying cycles exacerbated by Safari’s 7-day cookie limitation, Ken & Dana Design turned to Aimerce for a robust solution. Leveraging Aimerce’s advanced tracking technology, they accurately targeted abandoned cart customers and extended retargeting capabilities. This enriched customer data and improved engagement. As a result, Ken & Dana Design achieved a 76x ROI, a 188% revenue lift from Klaviyo, and a 45% increase in addressable audience size.
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