From Guesswork to Growth: How Gratia Pearl 6x'd Their Ad Spend in Days
Key takeaways
01
Event Match Quality improvements of just 0.5 points create massive scaling opportunities, enabling brands to increase ad spend 6x while maintaining profitability instead of fighting typical diminishing returns.
02
Rich server-side tracking data transforms Meta's optimization capabilities from guesswork to precision targeting, allowing aggressive scaling without sacrificing efficiency when the algorithm has comprehensive customer insights.
x
ROI
%
Klaviyo Revenue Lift
%
Meta EMQ Increase
Key takeaways
01
Event Match Quality improvements of just 0.5 points create massive scaling opportunities, enabling brands to increase ad spend 6x while maintaining profitability instead of fighting typical diminishing returns.
02
Rich server-side tracking data transforms Meta's optimization capabilities from guesswork to precision targeting, allowing aggressive scaling without sacrificing efficiency when the algorithm has comprehensive customer insights.
x
ROI
%
Klaviyo Revenue Lift
%
Meta EMQ Increase
About Gratia Pearl
Gratia Pearl is a growing brand that was already generating sales but looking to scale their advertising more efficiently. Operating in a competitive space where scaling ad spend typically leads to diminishing returns and reduced profitability, they needed a solution that would allow them to increase their marketing investment while maintaining the ROAS that made their business sustainable and profitable.
The Challenge
Gratia Pearl faced the classic scaling dilemma that plagues most successful D2C brands: how to increase ad spend without killing profitability. Their existing tracking setup was providing Meta with limited data—generic demographics and basic information that forced the algorithm to essentially guess at who might be interested in their products.
This data limitation meant that when they tried to scale spend, they hit the typical wall of diminishing returns where increased budgets led to lower efficiency and reduced ROAS, making aggressive growth impossible.
Our Solutions & Results
We implemented server-side tracking that immediately improved Gratia Pearl's Event Match Quality by 0.5 points, providing Meta's algorithm with rich, comprehensive data including detailed demographics, location data, behavioral signals, and customer attributes that standard pixels miss. This transformation enabled unprecedented scaling results: Day 1 brought 3x spend at the same ROAS, Days 2-3 delivered 2x spend with 2x ROAS, and by Days 4-5 they achieved 6x spend while maintaining their original ROAS.
The straightforward implementation process included clear instructions, built-in test events for verification, and immediate support, allowing them to see EMQ improvements within hours and scaling results within days without the typical weeks of setup and optimization.
Our Solutions & Results
We implemented server-side tracking that immediately improved Gratia Pearl's Event Match Quality by 0.5 points, providing Meta's algorithm with rich, comprehensive data including detailed demographics, location data, behavioral signals, and customer attributes that standard pixels miss. This transformation enabled unprecedented scaling results: Day 1 brought 3x spend at the same ROAS, Days 2-3 delivered 2x spend with 2x ROAS, and by Days 4-5 they achieved 6x spend while maintaining their original ROAS.
The straightforward implementation process included clear instructions, built-in test events for verification, and immediate support, allowing them to see EMQ improvements within hours and scaling results within days without the typical weeks of setup and optimization.
We went from tripling our spend on Day 1 while maintaining the same ROAS, to doubling both spend and ROAS on Days 2 and 3. By Day 4, we'd pumped spend up six times while still holding that original ROAS."
Gratia Pearl Team
We went from tripling our spend on Day 1 while maintaining the same ROAS, to doubling both spend and ROAS on Days 2 and 3. By Day 4, we'd pumped spend up six times while still holding that original ROAS."
Gratia Pearl Team
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