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Key takeaways

01
Advanced Tracking Solution: By partnering with Aimerce, Little Sky Stone effectively overcame Safari's 7-day cookie limitation, enabling precise targeting and extended retargeting capabilities.
02
Significant Performance Boost: The implementation led to a 35% revenue lift from Klaviyo, demonstrating substantial improvements in customer engagement and sales.
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Meta EMQ Lift
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Klaviyo Revenue Lift
%
Addressable Audience Size Lift
About Little Sky Stone
Little Sky Stone, established in 2016 by Liang and Chao in Columbus, Ohio, draws inspiration from the mythical turquoise, known as "stones fallen from the sky." The brand began with turquoise rings and quickly expanded to a diverse collection of gemstone jewelry. Each piece is uniquely designed to celebrate individuality and mark life's significant milestones, offering timeless beauty and a personal narrative for every occasion.
The Challenge
Little Sky Stone faces the challenge of managing an extended buying cycle, where customers often take 20-45 days to make a purchase decision. This prolonged process requires sustained engagement to maintain interest and drive conversions. However, Safari’s 7-day cookie limitation significantly hampers their ability to retarget potential customers effectively. This tracking limitation makes it difficult to keep customers engaged throughout their decision-making period, posing a challenge to maintaining sales momentum and ensuring consistent customer interaction.
Our Solutions & Results

To address the challenge of an extended buying cycle and Safari\’s 7-day cookie limitation, Little Sky Stone partnered with Aimerce for an advanced tracking solution. Aimerce's technology enabled precise targeting of abandoned cart customers and extended retargeting capabilities beyond Safari's restrictions, improving customer data accuracy and engagement.

As a result, Little Sky Stone achieved a 35% revenue lift from Klaviyo, a 32% increase in addressable audience size, and a 25% lift in Meta EMQ.

Aimerce added 35% incremental revenue to my current Klaviyo flows within just 2 weeks. It was easy to set up with their team within just 20 minutes. Their CEO Yiqi provides exceptional customer service and responds immediately to my emails with answers to my questions. Ryan has also provided interesting insights for my business. Aimerce is a no-brainer!"
Liang Xia
Co-Founder at Little Sky Stone
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