Little Sky Stone faces the challenge of managing an extended buying cycle, where customers often take 20-45 days to make a purchase decision. This prolonged process requires sustained engagement to maintain interest and drive conversions.

However, Safari’s 7-day cookie limitation significantly hampers their ability to retarget potential customers effectively. This tracking limitation makes it difficult to keep customers engaged throughout their decision-making period, posing a challenge to maintaining sales momentum and ensuring consistent customer interaction.