We are excited to announce that Aimerce now supports Taboola native ads. This integration opens up a massive opportunity for Shopify server-side tracking and attribution on the open web, allowing you to scale your campaigns with the same precision you expect from your social channels.

If you rely solely on Meta and Google for your traffic, you are playing a risky game. Customer acquisition costs are rising, and ad fatigue is real. Smart DTC startups and fastest-growing DTC brands alike are constantly hunting for new channels to diversify their reach. The answer for many is native advertising.

What Are Taboola Native Ads?

You have seen them before, even if you didn't know the name. Native ads are the "recommended content" widgets you see at the bottom of articles on major publisher sites like NBC News, BBC, and Business Insider.

Unlike a disruption ad that pops up over content, native ads sit naturally within the user's discovery flow. They look like part of the website. When a user finishes reading an article, they are in a consumption mindset. They are looking for what to read, watch, or buy next.

On social media, your ad is an interruption. A user is scrolling through photos of their friends or watching reels, and your product interrupts that flow.

On Taboola’s network, the dynamic is different. The user has just finished reading an article. They are in a consumption mindset. They are looking for what’s next.

When your ad appears in that discovery moment, it captures high-intent traffic. By placing your Shopify products here, you leverage the trust and authority of major publishers to drive conversions.

Source: Taboola

The Bombas Success Story

You might be wondering if native ads actually convert. Let's look at Bombas. They are one of the most popular dtc brands known for their comfort-focused socks and apparel.

Bombas needed to drive holiday sales for their revamped slippers category. They wanted to reach new customers outside of their usual walled gardens. They turned to Taboola.

The results were staggering. By using Taboola's native placements and Attentive Audience features, Bombas achieved a 50% increase in ROAS (Return on Ad Spend).

But it wasn't just efficient, it actually drove volume. Nearly 40% of their holiday conversions for the slippers category came directly from these campaigns.

This proves that native ads are not just for brand awareness. When tracked correctly, they are a performance channel capable of driving significant revenue for a list of direct-to-consumer brands.

Source: Taboola Case Study

Why Tracking Matters for Native Ads

Success stories like Bombas don't happen by accident. They happen because of accurate data. If you are running ads without solid tracking and attribution, you are flying blind.

This is where the challenge lies for many Shopify merchants.

Standard client-side pixels are becoming less reliable due to browser restrictions and iOS privacy updates. If you are looking for an iOS tracking Shopify fix, you know that reliance on browser-based cookies leads to signal loss. This results in under-reporting conversions and wasted ad spend.

Aimerce integration with Taboola is a game-changer. Aimerce provides a robust infrastructure for server-side tracking Shopify.

By moving your tracking from the browser to the server, you ensure that every click and conversion is captured accurately. This data is then fed back to Taboola, allowing their algorithm to optimize your campaigns more effectively.

Here is how Aimerce improves your native ad performance:

1. Bot Filtering

The open web can be wild. A significant portion of web traffic comes from bots, which can skew your analytics and drain your budget. Aimerce includes advanced bot filtering. We identify and filter out non-human traffic before it messes up your data. This ensures you are only paying for genuine engagement from real humans.

2. Accurate Attribution Tracking

Attribution tracking is the backbone of scaling. You need to know exactly which ad placement on NBC News led to that purchase of luxury toy x (or whatever niche product you sell). Aimerce helps you close the loop, providing a clearer picture of your customer journey than standard pixels can.

3. Circumventing Ad Blockers

Many users have ad blockers installed that stop client-side pixels from firing. Server-side tracking Shopify bypasses this issue entirely because the data is sent from the server, not the user's browser. This recovers lost data and improves your e-commerce events matching quality.

How the Aimerce and Taboola Integration Works

Setting up server-side tracking used to require a team of developers or an expensive agency. But now, Aimerce simplifies this.

For Shopify merchants, Aimerce acts as a seamless bridge. We handle the complexity of the online conversions API and server-side events so you can focus on creative and strategy.

If you have been looking for an elevar alternative that offers dedicated support and robust features without the headache, Aimerce is the solution. Our integration with Taboola means you can simply connect your accounts and start sending high-quality conversion signals immediately.

While this announcement is focused on Taboola, a healthy data strategy is holistic. Aimerce has been supporting Google Ads, as well as Meta Ads.

How to Win with Native Ads in 2026?

Here is a practical roadmap for getting started with Taboola and Aimerce.

Step 1: Audit Your Current Setup

Before spending a dollar, perform tracking pixel audits. Check if your current setup is missing conversions. If you are seeing a discrepancy between Shopify sales and ad platform data, you likely have a signal loss problem. Auditing tracking pixels is the first step to fixing the leak.

Step 2: Implement Server Side Tracking

Don't rely on the basic pixel. Use Aimerce to set up server-side tagging Shopify. This ensures that when you launch your Taboola campaign, the machine learning has high-quality data to work with from day one. How to implement server sided tracking is often a complex query, but Aimerce makes it a "click-and-connect" process.

Step 3: Create Engaging Content

Native ads are content. Your creative shouldn't look like a banner ad. It should look like an interesting article or story.

• Use compelling headlines.
• Use high-quality thumbnails. (You might even use an AI scene generator or AI generated scene tools to create unique, eye-catching visuals that stand out in the feed).
• Focus on storytelling that relates to the publisher's content.

Step 4: Optimize Based on Data

With Aimerce handling the attribution tracking, watch your ROAS. Cut placements that aren't working and double down on the ones that are. Because you have bot filtering active, you can trust the data you are seeing.

This is Your Unfair Advantage

Every year, ad inventory on Meta and Google becomes incredibly expensive during Black Friday and Cyber Monday. The auction heats up, and you pay a premium for every impression.

Diversifying into Taboola now means you aren't putting all your eggs in the most expensive basket. You are building audiences on the open web, where the competition might be slightly less cutthroat, and the intent is high.

If you are already using Aimerce to optimize your retention and ad spend, this is your sign to scale. Consider taking your ads to the open web.

Install Aimerce in your Shopify store today, and enable the Taboola integration.