The Math That Matters: How BergaMet Made Their Money Back in One Week
Key takeaways
01
Extended tracking capabilities create explosive Klaviyo revenue growth by capturing customers who would have become invisible after Safari's 7-day limitation, enabling year-long nurture sequences for supplement brands with longer purchase cycles.
02
Rich server-side tracking data creates a compounding effect where better Meta targeting drives more qualified traffic, which improves conversion rates and Klaviyo data, leading to more targeted flows and repeat purchases.
x
ROI
%
Klaviyo Revenue Lift
%
Meta EMQ Increase
Key takeaways
01
Extended tracking capabilities create explosive Klaviyo revenue growth by capturing customers who would have become invisible after Safari's 7-day limitation, enabling year-long nurture sequences for supplement brands with longer purchase cycles.
02
Rich server-side tracking data creates a compounding effect where better Meta targeting drives more qualified traffic, which improves conversion rates and Klaviyo data, leading to more targeted flows and repeat purchases.
x
ROI
%
Klaviyo Revenue Lift
%
Meta EMQ Increase
About BergaMet
BergaMet is a supplement brand specializing in bergamot products, operating in an industry where customer acquisition costs are high and lifetime value is crucial for profitability.
Their customers typically research extensively before making supplement purchases and have longer repurchase cycles, making comprehensive customer journey tracking and long-term nurture marketing essential for maximizing revenue from each prospect and building sustainable growth.
The Challenge
BergaMet was battling Safari's 7-day cookie limitation that made customers essentially invisible after one week, cutting off their ability to send browse abandonment emails, cart recovery flows, and win-back campaigns to prospects who needed longer consideration periods.
Their Meta pixel was working with limited data—generic demographics and basic location info—meaning their ads were essentially guessing at who might be interested in bergamot supplements. This combination of truncated email marketing and inefficient ad targeting was limiting their ability to justify marketing investments and scale profitably in the competitive supplement space.
Our Solutions & Results
We implemented 1-year tracking that transformed BergaMet's customer journey capabilities, allowing them to follow prospects for an entire year instead of just one week, sending perfectly timed educational emails and targeted offers to customers who would have previously disappeared. Our server-side tracking provided Meta's algorithm with rich, detailed parameters including specific demographics, precise location data, behavioral signals, and comprehensive customer profiles, dramatically improving targeting efficiency.
The results were immediate and measurable: BergaMet's Klaviyo flow revenue jumped significantly as they went from reaching 15% of their audience to capturing nearly everyone, while improved Meta Event Match Quality scores led to better reach, lower costs, and higher ROAS. The compound effect was powerful—better targeting brought more qualified traffic, higher conversions improved Klaviyo data, and more targeted flows drove repeat purchases, creating a virtuous cycle that delivered net positive returns from week one.
Our Solutions & Results
We implemented 1-year tracking that transformed BergaMet's customer journey capabilities, allowing them to follow prospects for an entire year instead of just one week, sending perfectly timed educational emails and targeted offers to customers who would have previously disappeared. Our server-side tracking provided Meta's algorithm with rich, detailed parameters including specific demographics, precise location data, behavioral signals, and comprehensive customer profiles, dramatically improving targeting efficiency.
The results were immediate and measurable: BergaMet's Klaviyo flow revenue jumped significantly as they went from reaching 15% of their audience to capturing nearly everyone, while improved Meta Event Match Quality scores led to better reach, lower costs, and higher ROAS. The compound effect was powerful—better targeting brought more qualified traffic, higher conversions improved Klaviyo data, and more targeted flows drove repeat purchases, creating a virtuous cycle that delivered net positive returns from week one.
The app paid for itself in 1 week of installing it. It's a no-brainer, especially in 2025."
BergaMet Team
The app paid for itself in 1 week of installing it. It's a no-brainer, especially in 2025."
BergaMet Team
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