
Simon G Jewelry embodies the American dream. Simon G Jewelry began with Simon Ghanimian arriving in the U.S. with $200 and discovering his passion for jewelry making in New York's diamond district.
Moving to Los Angeles, he and his wife Silvia started their business. Today, Simon G Jewelry is a renowned brand, with handcrafted pieces sold in over 900 stores across North America, yet Simon's love for creating new pieces remains undiminished.

Simon G Jewelry faces the challenge of balancing high craftsmanship standards with scaling operations. With premium prices ($1500+) and intricate designs, the buying cycle is lengthy as customers take time to decide (15 - 60 days). Meeting increased demand without compromising quality strains production.
The company must consistently engage customers to address concerns and maintain its reputation for excellence. However, Safari’s 7-day cookie limitation prevented them from retargeting over half of their mobile visitors, making the consistent engagement almost impossible.

To address the challenge of high AOV and extended buying cycles exacerbated by Safari’s 7-day cookie limitation, Simon G Jewelry turned to Aimerce for a robust solution. Leveraging Aimerce’s advanced tracking technology, they accurately targeted abandoned cart customers and extended retargeting capabilities.
This enriched customer data and improved engagement. As a result, Simon G Jewelry achieved a 36x ROI, a 37% revenue lift from Klaviyo, and a 14% increase in addressable audience size.
To address the challenge of high AOV and extended buying cycles exacerbated by Safari’s 7-day cookie limitation, Simon G Jewelry turned to Aimerce for a robust solution. Leveraging Aimerce’s advanced tracking technology, they accurately targeted abandoned cart customers and extended retargeting capabilities.
This enriched customer data and improved engagement. As a result, Simon G Jewelry achieved a 36x ROI, a 37% revenue lift from Klaviyo, and a 14% increase in addressable audience size.
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