Beyond Plug-and-Play: How We Made Aimerce Work With VIDA's Custom Headless Setup
Key takeaways
01
Custom headless implementations require development-level partnership rather than standard plug-and-play solutions, with tracking partners who understand code architecture and can modify solutions to fit unique storefronts.
02
Ongoing support for headless stores means evolving tracking alongside constant storefront updates, ensuring comprehensive data collection without compromising cutting-edge user experiences.
x
ROI
%
Klaviyo Revenue Lift
%
Meta EMQ Increase
Key takeaways
01
Custom headless implementations require development-level partnership rather than standard plug-and-play solutions, with tracking partners who understand code architecture and can modify solutions to fit unique storefronts.
02
Ongoing support for headless stores means evolving tracking alongside constant storefront updates, ensuring comprehensive data collection without compromising cutting-edge user experiences.
x
ROI
%
Klaviyo Revenue Lift
%
Meta EMQ Increase
About VIDA
VIDA operates a sophisticated custom headless storefront that delivers exceptional user experience through advanced React components, dynamic pricing, and custom cart functionality.
Unlike standard Shopify implementations, their headless architecture allows for complete customization and superior performance, but requires specialized technical partnerships to ensure comprehensive tracking and data collection work seamlessly with their unique codebase and deployment processes.
The Challenge
VIDA's custom headless implementation created a tracking nightmare that most vendors couldn't solve. Their sophisticated React-based storefront used custom JavaScript for product variants, dynamic pricing, and cart updates that bypassed standard Shopify functions, meaning traditional tracking solutions either didn't work at all or captured incomplete data.
Standard pixels and tracking codes couldn't properly capture their unique add-to-cart flows, product interactions, or customer journey data, leaving them with beautiful user experience but poor marketing attribution and targeting capabilities.
Our Solutions & Results
Instead of providing generic documentation, our team dove directly into VIDA's codebase for comprehensive line-by-line code review and custom implementation. We rewrote our tracking to work with their specific React components, modified JavaScript calls to match their product schema, adjusted event firing to align with their component lifecycle, and helped configure Content Security Policy rules for their headless environment.
We worked directly with their developers through each deployment, testing events in real-time and ensuring our tracking evolved with their code updates. The results were immediate: VIDA saw increases in ROAS with much richer targeting data, dramatically improved Meta Event Match Quality through server-side tracking, and the confidence to deploy storefront changes knowing their tracking would continue working perfectly.
Our Solutions & Results
Instead of providing generic documentation, our team dove directly into VIDA's codebase for comprehensive line-by-line code review and custom implementation. We rewrote our tracking to work with their specific React components, modified JavaScript calls to match their product schema, adjusted event firing to align with their component lifecycle, and helped configure Content Security Policy rules for their headless environment.
We worked directly with their developers through each deployment, testing events in real-time and ensuring our tracking evolved with their code updates. The results were immediate: VIDA saw increases in ROAS with much richer targeting data, dramatically improved Meta Event Match Quality through server-side tracking, and the confidence to deploy storefront changes knowing their tracking would continue working perfectly.
We are seeing increases in ROAS and better data for targeting! Highly recommend this company and great app!"
VIDA Team
We are seeing increases in ROAS and better data for targeting! Highly recommend this company and great app!"
VIDA Team
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