Bluejay eBikes gained 48x ROI with Aimerce
Key takeaways
01
Bluejay Bike had an impressive 48x ROI and 20% revenue lift on Klaviyo alone within 2 months.
02
Aimerce Durable ID allows Bluejay Bike to extend user tracking from 7 days to 1 year.
x
ROI
%
Klaviyo Revenue Lift
%
Addressable Audience Size Lift
Key takeaways
01
Bluejay Bike had an impressive 48x ROI and 20% revenue lift on Klaviyo alone within 2 months.
02
Aimerce Durable ID allows Bluejay Bike to extend user tracking from 7 days to 1 year.
x
ROI
%
Klaviyo Revenue Lift
%
Addressable Audience Size Lift
About Bluejay eBike
Bluejay was founded by Jen Cohen Bogan to create stylish, high-quality electric bikes after she couldn't find one herself.
Combining her research and luxury brand experience, she reimagined what an e-bike could be. Bluejay aims to inspire a new wave of bike riders with their elegant, high-performance designs.
The Challenge
Bluejay Bike faces the challenge of a high average order value ($3000+) and an extended buying cycle (30+ days from first visit to purchase). Due to the premium price of their stylish electric bikes, customers take longer to decide before purchasing, requiring Bluejay to consistently engage and address concerns throughout this prolonged decision-making process.
However, Safari’s 7-day cookie limitation prevented them from retargeting over half of their mobile visitors, making the consistent engagement almost impossible.
Our Solutions & Results
To address the challenge of high AOV and extended buying cycles exacerbated by Safari’s 7-day cookie limitation, Bluejay Bike turned to Aimerce for a robust solution. Leveraging Aimerce’s durable pixel technology, they were able to accurately track and retarget abandoned cart customers for up to 1 year instead of just 7 days. This technology enriched customer data and improved engagement.
As a result, within 2 week, Bluejay saw a 27% increase in the Event Match Quality score for Meta Ad's Initiate Checkout Event. Over the following 8 weeks, they experienced a 31% increase in Abandoned Cart Audience Sizes, ultimately leading to a 20% increase in revenue.
Our Solutions & Results
To address the challenge of high AOV and extended buying cycles exacerbated by Safari’s 7-day cookie limitation, Bluejay Bike turned to Aimerce for a robust solution. Leveraging Aimerce’s durable pixel technology, they were able to accurately track and retarget abandoned cart customers for up to 1 year instead of just 7 days. This technology enriched customer data and improved engagement.
As a result, within 2 week, Bluejay saw a 27% increase in the Event Match Quality score for Meta Ad's Initiate Checkout Event. Over the following 8 weeks, they experienced a 31% increase in Abandoned Cart Audience Sizes, ultimately leading to a 20% increase in revenue.
I've gotta say, Aimerce has been amazing for us. We were grappling with long buying cycles and other challenges, but Aimerce came to the rescue. Their Durable ID tech was a real game-changer. In no time, we saw notable improvements across the board. Aimerce is a super helpful and friendly team, I am glad to have worked with them!"
Starlet
Growth Marketing at Bluejay Bike
I've gotta say, Aimerce has been amazing for us. We were grappling with long buying cycles and other challenges, but Aimerce came to the rescue. Their Durable ID tech was a real game-changer. In no time, we saw notable improvements across the board. Aimerce is a super helpful and friendly team, I am glad to have worked with them!"
Starlet
Growth Marketing at Bluejay Bike
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