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HelloSlippers gained 25% Meta Ad Event Match Quality Increase with Aimerce
Website
helloslippers.com
Integration
meta_icon
Vertical
Apparel & Shoes
Region
North America

Key Takeaways

01
HelloSlippers see significant Meta Event Match Quality improvement, hence ROAS increase.
02
Addressable Audience Sizes in Klaviyo flow was expanded more than 50%.
32%
Klaviyo Abandoned Cart Email Flows Lift
50%
Addressable Audience Sizes Lift
25%
Meta EMQ Lift
About HelloSlippers

Founded by two former Google engineers, HelloSlippers emerged from a bold career shift to a focus on crafting playful and comfortable footwear. They target a diverse audience that appreciates creativity in their slippers, offering a variety of whimsical themes and seasonal choices.

This brand appeals to those seeking both unique style and coziness, showcasing the founders' commitment to merging innovation with personal expression in everyday items.

The Challenge

HelloSlippers have been growing tremendously fast in the past few years and they have experienced a challenge of growing and maintaining the abandoned cart target audience due to Klaviyo tracking and iOS updates. The Meta remarketing ad campaign has become less efficient and it increased the marketing cost by a lot.

Our Solutions & Results

Given the founders' technical expertise, they were aware of the challenge and they understood the value of Aimerce very quickly. Aimerce's durable pixel was able to identify abandon cart customers over time and across sessions and therefore stitch and enrich the sessions.

As a result of that, we are seeing an amazing result very fast. Within 24 hours, the Event Match Quality score of initiate Checkout Event on Meta Ad went up 25% and it continued to improve. Over the next weeks, they are seeing an increase of 32% Abandoned Cart Audience Sizes and total 50% Addressable Audience Sizes.

Aimerce is a true no-brainer for us given the cookie-less internet made our Meta ads campaigns less effective. We have been looking for a solution to this for a while and I am glad to find Aimerce. The team is very professional and help during the entire process. They patiently answered all the questions and went above and beyond to help us."
Haokai
Founder of HelloSlippers
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