How We Built a Custom Solution for Halasmile's Multi-Store Setup
Key takeaways
01
Complex multi-store architectures with location-based redirects require custom tracking solutions to prevent data fragmentation and ensure accurate attribution across all customer touchpoints.
02
Extended tracking capabilities are particularly valuable for oral care brands with longer repurchase cycles, enabling comprehensive customer journey mapping from initial research through multiple visits to final purchase.
%
Meta EMQ Increase
Key takeaways
01
Complex multi-store architectures with location-based redirects require custom tracking solutions to prevent data fragmentation and ensure accurate attribution across all customer touchpoints.
02
Extended tracking capabilities are particularly valuable for oral care brands with longer repurchase cycles, enabling comprehensive customer journey mapping from initial research through multiple visits to final purchase.
%
Meta EMQ Increase
About Halasmile
Halasmile is a growing oral care brand operating a sophisticated multi-store Shopify setup with location-based redirect logic. When visitors land on their main page, the system automatically redirects them to localized stores based on their country, creating a complex customer journey across multiple properties.
This architecture allows them to serve different markets with tailored experiences while maintaining a cohesive brand presence globally.
The Challenge
Halasmile's multi-store setup with sophisticated redirect logic created a tracking nightmare that standard solutions couldn't handle. When customers were automatically redirected from the main page to country-specific stores, events got duplicated, customer journeys became fragmented, and attribution became nearly impossible to track accurately.
Their existing Facebook events tracking tool wasn't meeting expectations, with inconsistent Event Match Quality scores across stores and valuable data being lost during redirects. The oral care brand's longer repurchase cycles made accurate customer journey tracking even more critical for their business success.
Our Solutions & Results
We built a custom solution tailored specifically for Halasmile's unique multi-store architecture. Our team mapped out every redirect path, identifying where data was getting lost or duplicated, then implemented a customized version of our Durable ID system. This solution maintains single, clean customer profiles even when visitors are redirected between stores, eliminating duplicate events and data fragmentation.
The results were immediate: Event Match Quality scores improved across all events and stores, providing unified tracking that gives a complete picture of customer journeys regardless of redirect paths. Our 1-year tracking capability proved particularly valuable for their longer oral care repurchase cycles, enabling comprehensive customer journey mapping from initial research through multiple visits to final purchase.
Our Solutions & Results
We built a custom solution tailored specifically for Halasmile's unique multi-store architecture. Our team mapped out every redirect path, identifying where data was getting lost or duplicated, then implemented a customized version of our Durable ID system. This solution maintains single, clean customer profiles even when visitors are redirected between stores, eliminating duplicate events and data fragmentation.
The results were immediate: Event Match Quality scores improved across all events and stores, providing unified tracking that gives a complete picture of customer journeys regardless of redirect paths. Our 1-year tracking capability proved particularly valuable for their longer oral care repurchase cycles, enabling comprehensive customer journey mapping from initial research through multiple visits to final purchase.
We immediately saw a noticeable improvement in event match quality for all of the events. The team is very knowledgeable and supportive."
Halasmile Team
We immediately saw a noticeable improvement in event match quality for all of the events. The team is very knowledgeable and supportive."
Halasmile Team
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