Meta Ads currently does not have a filter in place to differentiate bot traffic from real prospects. However, using Aimerce you can filter bot traffic in your Meta Ads Manager—simply turn on the filter toggle. This prevents your Meta Ads algorithm from being trained on bot data signals. Aimerce is here to help get your targeting algorithm to be as accurate as possible, and this means not feeding it bot data especially with the oncoming holiday site traffic.

1. Go to your Meta CAPI Connection settings

You can access this by clicking on the Settings, under Meta Dataset (Pixel).

2. Turn on Enable Bot Filtering