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Insights from Billion-Dollar DTC Executives on BFCM Strategy
5 November 2024
Insights from Billion-Dollar DTC Executives on BFCM Strategy
Podcasts & Webinars

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Flash LinkedIn Live with Top DTC Executives and Investors

Join Aimerce's flash LinkedIn Live event this Thursday, Oct 3rd at 12pm EST for insights from billion-dollar DTC executives and strategic investors on BFCM strategies.

  • Dawn Dobras - Co-Founder of Capital F, Former CEO of Credo Beauty
  • Kobie Fuller - General Partner, Former CMO of REVOLVE
  • Gary Penn - Partner at Chameleon Collective
  • Liv Soibelman - Head of Ecom at Blueprint Bryan Johnson

Key Topics

  • Negotiation Tactics: How executives secure top promotional deals with retailers, suppliers, and influencers.
  • Emerging Tech for BFCM: New technologies and AI tools being adopted to drive sales this season.
  • Economic Impact on BFCM: The effects of inflation and interest rates on consumer sensitivity and brand margins.
  • Inventory Management: Balancing overstock risks with sufficient inventory for demand spikes.
  • Product Promotion Strategies: Choosing BFCM product lines and bundles based on metrics like margin and inventory turnover.
  • Targeted BFCM Strategies: Tailoring strategies for first-time buyers vs. loyal customers.
  • Cross-Industry Insights: Sharing knowledge and strategies across sectors.
More Articles
First-Party Data 101
Meta Pixel vs. Conversions API vs. Third-Party Attribution on Shopify
Learn the differences between Meta Pixel, the Conversions API (CAPI), and third-party attribution tools. Understand how each tracking method works to better optimize your Shopify store's ad performance.
26 March 2026
Podcasts & Webinars
Broken Conversion Tracking is About to Kill eCommerce | Ep: 13 of Inside Digital Podcast
In this episode of the Inside Digital Podcast, host Mark Tillison and guest Ich, founder of Ammer, discuss the growing challenges in e-commerce tracking due to changing data privacy regulations and the deprecation of cookies. They emphasize the importance of accurate conversion tracking for optimizing marketing strategies, particularly on platforms such as Google Ads and Facebook Ads. Conversion tracking is essential for understanding customer behavior, attributing sales to specific marketing efforts, and ultimately enhancing advertising efficiency. The conversation highlights the shift towards server-side tracking to capture more reliable data and mitigate the challenges posed by browser restrictions and cookie limitations. This episode serves as a guide for e-commerce store owners to adapt to these changes and leverage first-party data to improve their marketing performance.
11 February 2025
Shopify
Shopify Audiences & First-Party Data
Cookies are dying, but your ads don't have to. Learn how to use first-party data and server side tracking shopify to reclaim your ROAS and scale your Shopify store.
27 February 2026
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