Aimerce Blogs
Insights from Billion-Dollar DTC Executives on BFCM Strategy
5 November 2024
Insights from Billion-Dollar DTC Executives on BFCM Strategy
Podcasts & Webinars
Flash LinkedIn Live with Top DTC Executives and Investors
Join Aimerce's flash LinkedIn Live event this Thursday, Oct 3rd at 12pm EST for insights from billion-dollar DTC executives and strategic investors on BFCM strategies.
Featured Panelists
- Dawn Dobras - Co-Founder of Capital F, Former CEO of Credo Beauty
- Kobie Fuller - General Partner, Former CMO of REVOLVE
- Gary Penn - Partner at Chameleon Collective
- Liv Soibelman - Head of Ecom at Blueprint Bryan Johnson
Key Topics
- Negotiation Tactics: How executives secure top promotional deals with retailers, suppliers, and influencers.
- Emerging Tech for BFCM: New technologies and AI tools being adopted to drive sales this season.
- Economic Impact on BFCM: The effects of inflation and interest rates on consumer sensitivity and brand margins.
- Inventory Management: Balancing overstock risks with sufficient inventory for demand spikes.
- Product Promotion Strategies: Choosing BFCM product lines and bundles based on metrics like margin and inventory turnover.
- Targeted BFCM Strategies: Tailoring strategies for first-time buyers vs. loyal customers.
- Cross-Industry Insights: Sharing knowledge and strategies across sectors.
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