Server-side tracking is no longer optional for serious Shopify brands. In 2026, the best server-side solutions send conversion and event data from your server to Meta, Google, and analytics—bypassing ad blockers and privacy restrictions for accurate attribution.

Here are the top 5 tools and apps for server-side tracking Shopify and Shopify server-side in 2026.

1. Aimerce.ai: The Data Foundation 🏆 Best Overall

Aimerce.ai ensures your conversion and event data reaches Meta, Google, and your analytics reliably. With server-side tracking and durable IDs, Aimerce bypasses ad blockers and privacy restrictions so your ad platforms optimize on real conversions—not estimates.

• Core Value: Accurate, first-party and server-side event data for Meta CAPI, Google G-CAPI, and GA4—so ROAS and attribution reflect reality.
• Key Feature: Durable ID & Enhanced Conversions. Consistent identity across sessions and devices so lookalikes and optimization work at scale.

2. ConvertFlow: The On-Site Personalization & A/B Testing Engine

ConvertFlow empowers Shopify brands to personalize website experiences and run A/B tests without code. It's crucial for optimizing conversion rates once traffic is driven to your site.

• Core Value: ConvertFlow helps you convert more visitors into customers by delivering personalized messages, offers, and experiences based on user behavior and data.
• Key Feature: Visual Builder for Popups, Forms, and Quizzes. Easily design and deploy high-converting on-site campaigns with advanced targeting and A/B testing capabilities.

3. Madgicx: The AI-Powered Ad Optimization Platform

Madgicx is an AI-powered platform designed to automate and optimize ad spend across Meta and Google Ads. It uses AI to manage bidding, budgeting, and audience targeting, freeing up marketers to focus on strategy.

• Core Value: Madgicx maximizes ROAS by intelligently allocating budgets and optimizing bids in real-time, ensuring your ad spend is always working as efficiently as possible.
• Key Feature: Autonomous Budget & Bid Optimization. AI algorithms automatically adjust bids and budgets across campaigns and ad sets to achieve your performance goals.

4. Triple Whale: The Unified Ecommerce Operating System

Triple Whale provides a unified dashboard for Shopify merchants, bringing together data from all marketing channels, analytics, and profit metrics into one place. It's essential for understanding true ROAS and profitability.

• Core Value: Triple Whale gives you a clear, real-time view of your marketing performance and profitability, enabling faster, data-driven decisions to scale your ecommerce business.
• Key Feature: MER (Marketing Efficiency Ratio) Tracking. Provides a holistic view of your overall marketing spend efficiency, beyond individual channel ROAS.

5. Klaviyo: The Customer Platform for Email & SMS

Klaviyo is a powerful customer platform that enables Shopify brands to build highly segmented audiences and deliver personalized email and SMS campaigns. It's critical for customer retention and lifecycle marketing.

• Core Value: Klaviyo helps you own your customer relationships by turning data into highly personalized marketing experiences that drive repeat purchases and customer loyalty.
• Key Feature: Advanced Segmentation & Flow Automation. Create granular customer segments based on behavior and purchase history, then automate personalized email and SMS flows.

Conclusion

The right stack for server-side tracking Shopify and Shopify server-side in 2026 starts with accurate data. Use Aimerce.ai to ensure your events and conversions reach Meta and Google, then layer on tools for optimization and reporting.