How Aimerce Helped Rezy Design Increase Marketing Revenue by 51%

site

rezydesign.com

integration

vertical

E-commerce

region

North America

How Aimerce Helped Rezy Design Increase Marketing Revenue by 51%

Website

rezydesign.com

Integration

Vertical

E-commerce

Region

North America

Key Takeaways

1

51.2% increase on overall Klaviyo revenue

2

106.17% increase on Abandoned Cart Flow revenue

3

29.13% more relevant customer profiles added to Added to Cart Audience

4

22.02% more relevant customer profiles added to Checkout Started Audience

5

46.86% more relevant customer profiles added to Viewed Product Audience

51.2%

Klaviyo Revenue Lift

106.17%

Abandoned Cart Flow Revenue

5→7

Meta EMQ Accuracy (Top of funnel)

Key Takeaways

1

51.2% increase on overall Klaviyo revenue

2

106.17% increase on Abandoned Cart Flow revenue

3

29.13% more relevant customer profiles added to Added to Cart Audience

4

22.02% more relevant customer profiles added to Checkout Started Audience

5

46.86% more relevant customer profiles added to Viewed Product Audience

51.2%

Klaviyo Revenue Lift

106.17%

Abandoned Cart Flow Revenue

5→7

Meta EMQ Accuracy (Top of funnel)

Complex Furniture E-commerce Tracking Challenges

Rezy Design faced unique challenges with their previous solution:

• 45-60 day purchase cycles

• 60% mobile/Safari traffic

• Track complex customer journeys through long consideration cycles

• Filtering exchange orders that skew performance data and ads algorithm training

The Solution

Implementing Aimerce First-Party Data App

Recognizing the need for reliable first-party data tracking, Rezy Design integrated Aimerce's server-side solution to overcome data collection challenges.

The implementation focused on:

Enhanced Mobile Tracking

• Extended cookie life to 1-year, beyond Safari's 7-day limitation

• Maintained customer tracking throughout extended purchase cycles

• Identifying users who browsed their site on both mobile and desktop

Server-Side Integration

• Direct Shopify infrastructure integration to maximize tracking accuracy

• Captured conversions across website, IG shop, and manual orders

• Eliminated GTM dependency, improving website load times by 2 seconds

Monetizing First-Party Data

• Sending accurate data to Meta Ads, Google Ads and Klaviyo to maximize marketing performance

• Improved Meta account matching using customer data

• Filtered out exchange purchases (aka $0 purchases) to prevent biases in Meta Ads targeting algorithm

The Solution

Implementing Aimerce First-Party Data App

Recognizing the need for reliable first-party data tracking, Rezy Design integrated Aimerce's server-side solution to overcome data collection challenges.

The implementation focused on:

Enhanced Mobile Tracking

• Extended cookie life to 1-year, beyond Safari's 7-day limitation

• Maintained customer tracking throughout extended purchase cycles

• Identifying users who browsed their site on both mobile and desktop

Server-Side Integration

• Direct Shopify infrastructure integration to maximize tracking accuracy

• Captured conversions across website, IG shop, and manual orders

• Eliminated GTM dependency, improving website load times by 2 seconds

Monetizing First-Party Data

• Sending accurate data to Meta Ads, Google Ads and Klaviyo to maximize marketing performance

• Improved Meta account matching using customer data

• Filtered out exchange purchases (aka $0 purchases) to prevent biases in Meta Ads targeting algorithm

Aimerce has been a game-changer for our business. From the very first month, we saw clear improvements in our Event Match Quality scores for top-of-funnel events, and our retargeting audience performance continued to improve over time. But the real win? Our new Klaviyo flow, powered by Aimerce, has driven a cumulative revenue increase of 148.64%—a result that speaks for itself.

What truly sets Aimerce apart is the team behind it. Yiqi, the founder, is deeply involved and genuinely cares. She's responsive, knowledgeable, and always willing to go the extra mile to make sure Aimerce integrates seamlessly with our business. The team's flexibility in accommodating unique requests has made implementation smooth and effective.

If you're running paid media or email campaigns and struggling with tracking, attribution, or deliverability, Aimerce is the missing piece of your tech stack.
"

Ben, Rezy Design

Aimerce has been a game-changer for our business. From the very first month, we saw clear improvements in our Event Match Quality scores for top-of-funnel events, and our retargeting audience performance continued to improve over time. But the real win? Our new Klaviyo flow, powered by Aimerce, has driven a cumulative revenue increase of 148.64%—a result that speaks for itself.

What truly sets Aimerce apart is the team behind it. Yiqi, the founder, is deeply involved and genuinely cares. She's responsive, knowledgeable, and always willing to go the extra mile to make sure Aimerce integrates seamlessly with our business. The team's flexibility in accommodating unique requests has made implementation smooth and effective.

If you're running paid media or email campaigns and struggling with tracking, attribution, or deliverability, Aimerce is the missing piece of your tech stack.
"

Ben, Rezy Design