What is Brevo Automation?
Brevo Automation (formerly Sendinblue) is a comprehensive marketing automation platform that combines email SMS WhatsApp and chat into unified customer communication workflows. This versatile system helps businesses create seamless multi-channel experiences that engage customers across their preferred communication channels.
Multi-Channel Automation Types:
- Welcome Journeys - Onboard new customers across email SMS and chat channels
- Abandoned Cart Recovery - Multi-channel campaigns to recover lost ecommerce sales
- Customer Lifecycle - Automated journeys from prospect to loyal customer
- Transactional Follow-up - Post-purchase communication across multiple channels
- Re-engagement - Win-back campaigns using email SMS and WhatsApp
Comprehensive Automation Features:
Brevo provides integrated multi-channel automation:
- Visual workflow builder with cross-channel automation
- Advanced segmentation and behavioral targeting
- Multi-channel message coordination and timing
- Integration with ecommerce CRM and analytics platforms
- Real-time personalization and dynamic content
Channel Integration:
- Unified customer profiles across email SMS WhatsApp and chat
- Cross-channel message sequencing and optimization
- Channel preference management and compliance
- Omnichannel customer journey mapping
Performance Analytics:
Brevo offers comprehensive multi-channel analytics including engagement rates cross-channel attribution conversion tracking and ROI measurement to optimize your omnichannel automation strategies.
How Aimerce Enhances Brevo Automation
Amplify Brevo Automation with Aimerce's Multi-Channel Intelligence
Aimerce enhances Brevo Automation with advanced cross-channel tracking and customer insights that help businesses optimize their multi-channel communication strategies for better engagement and conversions.
Aimerce's Multi-Channel Enhancements:
- Unified customer journey tracking - Complete view of customer interactions across all communication channels
- Cross-channel attribution - Understand the combined impact of email SMS and other channels
- Enhanced personalization data - Richer customer profiles for better multi-channel targeting
- Channel optimization insights - AI-powered recommendations for optimal channel selection and timing
- Revenue attribution - Accurate measurement of multi-channel automation impact on business growth
Businesses using Aimerce with Brevo achieve 40-60% improvement in multi-channel automation performance with better channel coordination enhanced customer understanding and increased overall engagement.