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Brevo Automation

Learn about Brevo Automation (formerly Sendinblue) for multi-channel marketing. Discover automation strategies and how Aimerce enhances Brevo performance.

Last updated: July 24, 2025Official Documentation

What is Brevo Automation?

Brevo Automation (formerly Sendinblue) is a comprehensive marketing automation platform that combines email SMS WhatsApp and chat into unified customer communication workflows. This versatile system helps businesses create seamless multi-channel experiences that engage customers across their preferred communication channels.

Multi-Channel Automation Types:

  • Welcome Journeys - Onboard new customers across email SMS and chat channels
  • Abandoned Cart Recovery - Multi-channel campaigns to recover lost ecommerce sales
  • Customer Lifecycle - Automated journeys from prospect to loyal customer
  • Transactional Follow-up - Post-purchase communication across multiple channels
  • Re-engagement - Win-back campaigns using email SMS and WhatsApp

Comprehensive Automation Features:

Brevo provides integrated multi-channel automation:

  • Visual workflow builder with cross-channel automation
  • Advanced segmentation and behavioral targeting
  • Multi-channel message coordination and timing
  • Integration with ecommerce CRM and analytics platforms
  • Real-time personalization and dynamic content

Channel Integration:

  • Unified customer profiles across email SMS WhatsApp and chat
  • Cross-channel message sequencing and optimization
  • Channel preference management and compliance
  • Omnichannel customer journey mapping

Performance Analytics:

Brevo offers comprehensive multi-channel analytics including engagement rates cross-channel attribution conversion tracking and ROI measurement to optimize your omnichannel automation strategies.

How Aimerce Enhances Brevo Automation

Amplify Brevo Automation with Aimerce's Multi-Channel Intelligence

Aimerce enhances Brevo Automation with advanced cross-channel tracking and customer insights that help businesses optimize their multi-channel communication strategies for better engagement and conversions.

Aimerce's Multi-Channel Enhancements:

  • Unified customer journey tracking - Complete view of customer interactions across all communication channels
  • Cross-channel attribution - Understand the combined impact of email SMS and other channels
  • Enhanced personalization data - Richer customer profiles for better multi-channel targeting
  • Channel optimization insights - AI-powered recommendations for optimal channel selection and timing
  • Revenue attribution - Accurate measurement of multi-channel automation impact on business growth

Businesses using Aimerce with Brevo achieve 40-60% improvement in multi-channel automation performance with better channel coordination enhanced customer understanding and increased overall engagement.

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Learn More About Aimerce

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