Charlie T's Secret Black Friday Strategy That Generated $100k+ Extra Weekly (2025)

The $100k+ Weekly Black Friday Strategy from Charlie T

Charlie T, who has spent over $1 billion on Meta ads, revealed the exact strategy that helped brands like Portland Leather Goods, Original Grain, and Kings Loot generate over $100,000 in extra revenue weekly during Black Friday. This isn't about complex targeting or sophisticated hacks - it's about leveraging what already works in your account.

The Three-Part Framework: Assets, Architecture, and Arbitrage

This strategy operates on three core principles that turn ordinary campaigns into profit engines:

Part 1: The Assets - Your Proven Winners

Instead of creating new ads, Charlie's strategy focuses on your existing top performers:

• Extract Your Top 10-15 Ads - These are your trained veterans that Meta's algorithm already knows how to optimize
• Leverage Historical Data - These ads have proven conversion patterns and audience insights built in
• Skip the Learning Phase - Veteran ads scale faster and cost less than fresh creative
• Use Data-Driven Selection - Choose ads based on spend volume and proven performance, not just good creative

Part 2: The Architecture - Traffic to Homepage

The psychological shift from product pages to homepage creates a choice-based conversion environment:

• Eliminate Binary Decisions - Homepage offers choice vs. product page's yes/no scenario
• Increase Conversion Rates - Choice psychology dramatically improves purchase decisions
• Boost Average Order Value - Homepage architecture encourages exploration and bundling
• Capture More Brand Value - Full store experience builds stronger customer relationships

Part 3: The Arbitrage of Leverage - Multiplying Performance

Your homepage becomes a conversion multiplier that creates arbitrage opportunities:

• Living Catalog Effect - Hero offers, navigation, cross-sells, and email capture work simultaneously
• Platform Rewards - Better user experience leads to cheaper CPMs and higher quality inventory
• Customer Value Optimization - Freedom of choice drives higher spend and stronger loyalty
• Compound Performance - Every impression works harder across multiple conversion points

Implementation Strategy

Here's how to deploy this system in your account:

• Campaign Setup - Create purchase-optimized campaigns (or new customer acquisition if using incremental attribution)
• Broad Targeting - No exclusions or overthinking - let Meta find your audience
• Budget Consolidation - Use this as a consolidation tool to absorb budget from underperforming campaigns
• Focus on Profit Metrics - Optimize for CPA and gross profit per transaction, not just ROAS
• Scale Systematically - Let winning combinations absorb more budget while maintaining profitability

Why This System Works

This strategy succeeds because it aligns with platform mechanics rather than fighting them:

• Simplifies Account Management - Reduces complexity while improving performance
• Scales Safely - Built on proven assets rather than untested creative
• Leverages Existing Investment - Uses data you've already paid to collect
• Creates Sustainable Growth - System-based approach vs. hack-dependent tactics

Brands using this framework have consistently achieved six and seven-figure daily ad spend while maintaining profitability, proving that leverage beats complexity every time.