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  3. Conversion API
Tracking Concepts

Conversion API

Learn about Conversion APIs for reliable event tracking. Discover server-to-server benefits, implementation strategies, and how Aimerce optimizes API performance.

Last updated: July 24, 2025Official Documentation

What is Conversion API?

Conversion API is a server-to-server tracking method that sends customer actions directly from your server to advertising platforms, bypassing browser limitations and providing more reliable data for optimization and attribution.

Core Advantages:

  • Browser Independence - Not affected by ad blockers or browser restrictions
  • Data Reliability - Consistent event delivery and tracking
  • Enhanced Privacy - Better control over data sharing
  • Improved Performance - Faster page loads without client-side tracking

Implementation Benefits:

Server-side Conversion API implementation ensures maximum data accuracy, reduces tracking latency, and provides better campaign optimization for advertising platforms.

How Aimerce Enhances Conversion API

Optimize Conversion APIs with Aimerce's Advanced Server Infrastructure

Aimerce delivers enterprise-grade Conversion API management with intelligent data routing, real-time optimization, and comprehensive performance monitoring.

Aimerce's API Enhancements:

  • Intelligent Data Routing - Optimize API calls for best performance
  • Real-Time Monitoring - Track API health and delivery rates
  • Automatic Fallbacks - Ensure data delivery even during outages
  • Multi-Platform Sync - Coordinate APIs across all advertising platforms

With Aimerce, businesses achieve up to 95% event delivery reliability and 40% improvement in advertising campaign performance through optimized Conversion API implementation.

Improve Your Tracking Concepts with Aimerce

Get accurate, privacy-compliant tracking that goes beyond the limitations of traditional tools.

Learn More About Aimerce

Ready to Enhance Your Conversion API with Aimerce?

Get 10-40% more conversion data and better ad performance with server-side tracking that bypasses ad blockers and iOS limitations.

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