Comprehensive guides and resources to help you master ecommerce marketing, from Shopify apps to server-side tracking with Aimerce.
Server-side tracking and attribution concepts
18 topics available
Discover how Conversions API transforms Shopify tracking accuracy, bypasses iOS limitations, and boosts Meta ads performance. Complete implementation guide included.
Master cross-device tracking to recover lost revenue. Learn deterministic vs probabilistic methods, overcome iOS limitations, and boost Meta ads + Klaviyo performance.
Discover proven data quality and integrity strategies for e-commerce. Learn how accurate tracking and server-side data improve marketing performance and revenue.
Learn how Safari's GCLID removal affects your ad attribution and discover proven server-side tracking solutions to maintain accurate conversion tracking and campaign performance.
Master first-party data collection strategies that top ecommerce brands use to boost Meta ROAS by 40% and Klaviyo revenue by 35%. Complete implementation guide included.
Discover the 10 most profitable server-side tracking use cases for Shopify stores. Learn how to bypass iOS restrictions, improve Meta ROAS, and boost Klaviyo revenue by 40%.
Discover how server-side tracking transforms customer data management for ecommerce. Learn proven strategies to bypass iOS restrictions, improve attribution, and boost marketing ROI by 40%.
Learn how Chrome's third-party cookie deprecation affects Shopify stores and discover proven strategies to maintain Meta ads performance and email marketing revenue.
Learn about Conversion APIs for reliable event tracking. Discover server-to-server benefits, implementation strategies, and how Aimerce optimizes API performance.
Learn about marketing attribution models and measurement strategies. Discover server-side attribution benefits and how Aimerce enhances multi-touch attribution accuracy.
Learn about data clean rooms for privacy-safe data collaboration. Discover secure data sharing benefits and how Aimerce enables clean room analytics.
Learn about cross-device customer journey tracking and identity resolution. Discover server-side benefits and how Aimerce connects multi-device experiences.
Learn about instant customer experience customization using real-time data. Discover personalization strategies and how Aimerce enables dynamic content delivery.
Learn about privacy-compliant data collection and customer consent management. Discover ethical tracking practices and how Aimerce prioritizes user privacy.
Learn about first-party data collection and management through server-side tracking. Discover benefits, implementation strategies, and how Aimerce maximizes data value.
Learn about data layer architecture for organized data collection. Discover structured data benefits, implementation best practices, and how Aimerce enhances data layers.
Learn about third-party cookie deprecation and its impact on digital marketing. Discover server-side solutions and how Aimerce prepares businesses for the cookieless future.
Learn about preventing duplicate event tracking and ensuring data accuracy. Discover deduplication strategies and how Aimerce eliminates tracking redundancy.