What is eTail West?
eTail West is a premier digital commerce conference focused on customer acquisition retention and lifetime value optimization. The event brings together senior retail executives to discuss strategies for driving profitable growth in the competitive ecommerce landscape.
Conference Highlights:
- Executive networking - Connect with C-level retail and ecommerce leaders
- Case study presentations - Learn from successful digital transformation stories
- Vendor marketplace - Explore cutting-edge ecommerce technology solutions
- Interactive workshops - Hands-on sessions for practical skill development
Target Audience:
eTail West is designed for senior-level professionals including:
- Chief Marketing Officers and VP of Marketing
- Head of Ecommerce and Digital Commerce Directors
- Customer Experience and Analytics leaders
- Technology vendors serving the retail industry
Key Focus Areas:
- Customer acquisition and paid media optimization
- Personalization and recommendation engines
- Cross-channel marketing and attribution
- Subscription commerce and loyalty programs
How Aimerce Enhances eTail West
Enhance eTail West Learning with Aimerce's Data Foundation
eTail West provides valuable insights on customer acquisition and retention, but implementing these strategies requires accurate data capture and attribution. Aimerce provides the data infrastructure needed to execute conference learnings effectively.
Aimerce's Retail Benefits:
- First-party data capture - Build accurate customer profiles for personalization strategies discussed at eTail
- Server-side tracking - Immune to browser limitations that affect customer acquisition measurement
- Enhanced Facebook CAPI - Better ad performance through improved pixel data for acquisition campaigns
- Email marketing optimization - AI-powered Klaviyo integration for retention strategies that increase revenue by 10-40%
- Cross-session tracking - Overcome Safari's cookie limitations to maintain customer journey visibility
Retailers using Aimerce can better implement eTail West strategies with improved data accuracy, leading to more effective customer acquisition and retention campaigns.