How To Run Facebook Ads To Hit $100k/Day
In this masterclass, Charley T explains how brands can move beyond chaotic ad management to consistent, scalable results. Having helped hundreds of brands and ad accounts go from hundreds to thousands per day in profitable spend, he identifies 3 systemic transformations every advertiser must make.
Transformation 1: Profit Margin → Profit Volume
Most marketers focus on daily ROAS and immediate profit. This is the marketer ego mindset — chasing vanity metrics and over-optimizing funnels. True growth comes from focusing on profit volume and the full customer journey, not just the first sale. The first sale is usually the least profitable — the goal is sustainable cash flow.
Transformation 2: Salesperson → Growth Marketer
Great businesses scale ads; ads don’t scale businesses. Agencies and performance marketers optimize surface metrics, but they can’t build customer acquisition systems. Growth marketers instead buy the right customers, understand second purchase rates, LTV, and cash flow cadence. They leverage profitable scaling margin (PSM): LTV ÷ CPA ÷ Frequency to measure real scalability.
Transformation 3: Chasing Wins → Compounding Wins
Many advertisers test endlessly, creating unfinished projects and unstable campaigns. Charley’s mantra: Simple scales, complex fails. By focusing on a small number of proven systems, you can compound results. He recommends a 3-part campaign structure:
- Hero Offer – cash flow device
- Catalog Ads – transaction volume device
- Rebuttal/Upsell – profit device
Together, these stabilize blended CPA, increase LTV, and allow geometric scaling. Adding just 5% budget three times per week compounds into massive growth (e.g., $500 → $133k in a year).
The Flywheel of Growth
Charley emphasizes building a customer acquisition flywheel: acquire attention, monetize it, convert that into future cash flow, and reinvest a portion of profits into more attention. Stability of attention and simplicity of systems create scalable success.
Key Takeaways
- ROAS and first-order profit are traps — measure PSM instead.
- Your first sale is the least profitable; growth comes from repeat buyers.
- Catalog ads never fatigue and suppress blended CPA.
- Upsells and bundles unlock sustainable profitability.
- Consistency + compounding beats hacks and complexity every time.
With this framework, advertisers gain control, confidence, and the ability to scale beyond $100k/day while avoiding burnout.
How Aimerce Enhances How To Run Facebook Ads To Hit $100k/Days
How Aimerce Supports Scaling to $100k/Day
Charley’s framework depends on clean inputs and reliable customer data. Aimerce ensures those signals are tracked accurately, making PSM and flywheel scaling work in practice.
Why Aimerce Matters Here
- Stable First-Party Tracking – Ensures blended CPA and frequency metrics are accurate, not skewed by attribution gaps.
- Durable Retargeting – Extends Safari’s 7-day window to 1 year, keeping the customer flywheel turning.
- Higher Event Match Quality – Enriches Meta signals, reducing cost per transaction and increasing second purchase tracking accuracy.
- Cross-Channel Accuracy – Provides clarity when Facebook, Google, and email all overclaim attribution — grounding your PSM math in truth.
- Revenue Lift – Advertisers using Aimerce typically see 10–40% more profit margin stability while scaling.
With Aimerce as the tracking foundation, Charley’s 3 transformations become actionable — enabling brands to compound wins with confidence and scale profitably to $100k/day.