Meta’s Advantage+ Cheat Code in 2025
Professor Charley T breaks down the Advantage+ suite, Meta’s evolution of campaign automation. Instead of choosing between manual vs. automated campaigns, Advantage+ is now a state of automation inside every campaign. Advertisers can decide how much control to keep versus letting Meta’s AI optimize performance.
What is Advantage+?
- Advantage+ Shopping – Automated shopping campaigns that optimize audiences and placements for ecommerce.
- Advantage+ Budgets – Essentially Campaign Budget Optimization (CBO). It’s the default best practice in 2025.
- Advantage+ Placements – Instead of picking placements manually, let Meta’s AI decide where ads perform best.
- Advantage+ Audiences – Broad targeting with optional smart exclusions. More signals mean stronger performance.
Why This Change Matters
Previously, advertisers had to pick between manual campaigns and Advantage+. Now, Advantage+ can be applied at different levels depending on how much automation you want. Think of it as a sliding scale—from fully automated campaigns to hybrid setups with constraints like age, gender, or exclusions.
Common Mistakes Advertisers Make
- Thinking more manual control = better performance (often false).
- Over-segmenting audiences with interests and intent levels.
- Launching dozens of ad sets and campaigns unnecessarily.
Meta’s AI has far more data than any single advertiser. Over-controlling limits performance. As Charley says: you’re playing tic-tac-toe while Meta’s AI is playing 4D chess.
How to Use Advantage+ Like a Pro
- Turn on Campaign Budget Optimization (CBO). Manual budgets are outdated.
- Use all placements unless there’s a clear reason not to.
- Target broad audiences, adding exclusions only when necessary.
- Focus on giving Meta clean, consistent inputs—stop overcomplicating structures.
Advantage+ is more than a feature—it’s a state of your ad account. With clean inputs and broad targeting, you can scale faster while working fewer hours inside Ads Manager.
How Aimerce Enhances Meta’s New Cheat Code: Advantage+ Explained (2025 Guide by Charley T)
Maximize Advantage+ with Aimerce Durable ID
Charley T emphasizes letting Meta’s AI handle targeting and placements. But Advantage+ is only as strong as the signals you feed it. That’s where Aimerce makes the difference.
How Aimerce Supercharges Advantage+ Campaigns:
- Extend Data Windows – Track users for 1 year (vs. Safari’s 7-day limit) to feed Advantage+ with more complete signals.
- Improve Event Match Quality – Send richer customer data server-side, giving Meta’s AI better fuel for optimization.
- Eliminate Signal Loss – Server-side tracking bypasses ad blockers, cookie deprecation, and iOS privacy changes.
- Stronger Attribution – See the true impact of your Advantage+ campaigns with accurate cross-device tracking.
- Higher ROAS – Brands using Aimerce typically unlock 10–40% more revenue from Meta Ads within weeks.
If you’re running Advantage+ in 2025, Aimerce ensures Meta’s automation is powered by the most accurate first-party data possible—turning the cheat code into a winning system.