What is Modex?
Modex is the leading fashion retail technology conference that brings together fashion brands retailers technology providers and industry innovators to explore the intersection of fashion and technology. The event focuses on digital transformation customer experience and the future of fashion retail.
Fashion-Focused Features:
- Fashion tech showcases - Latest innovations in fashion retail technology
- Brand case studies - Success stories from leading fashion retailers
- Trend presentations - Future of fashion commerce and consumer behavior
- Networking lounges - Connect with fashion industry professionals
Target Fashion Audience:
Modex attracts professionals from the fashion ecosystem:
- Fashion brand executives and merchandising directors
- Fashion ecommerce and digital marketing managers
- Fashion technology vendors and solution providers
- Fashion startup founders and investors
Key Fashion Topics:
- Visual commerce and augmented reality try-on experiences
- Fashion personalization and recommendation engines
- Sustainable fashion and circular economy initiatives
- Fashion influencer marketing and social commerce
How Aimerce Enhances Modex
Optimize Fashion Commerce with Better Attribution
Modex focuses on fashion retail technology and customer experience innovations. Aimerce provides the data capture and attribution tools that fashion brands need to measure and optimize their customer acquisition and retention efforts.
Aimerce's Fashion Retail Support:
- Customer journey tracking - Better attribution for fashion's complex, multi-session purchase decisions
- Email marketing optimization - AI-powered Klaviyo integration for fashion brands seeing 10-40% revenue increases
- Enhanced ad attribution - Facebook CAPI improvements help fashion ads perform better with more accurate data
- Server-side tracking - Reliable measurement immune to browser limitations that affect fashion customer behavior
- First-party data capture - Build customer profiles for the personalization strategies discussed at Modex
Fashion brands using Aimerce can better implement Modex strategies with improved customer attribution and immediate email revenue optimization.