What is MozCon?
MozCon is the premier conference for SEO professionals content marketers and digital marketing specialists focused on search engine optimization and content strategy. Hosted by Moz the event brings together the brightest minds in search marketing to share insights strategies and the future of SEO.
SEO Conference Highlights:
- SEO strategy sessions - Advanced tactics for search engine optimization
- Content marketing workshops - Creating content that ranks and converts
- Technical SEO deep-dives - Site architecture and performance optimization
- Industry research presentations - Latest data and trends in search marketing
Search Marketing Professionals:
MozCon attracts the SEO and content community including:
- SEO managers and technical SEO specialists
- Content marketing directors and strategists
- Digital marketing agencies and consultants
- Ecommerce professionals focused on organic growth
Key SEO and Content Topics:
- E-A-T (Expertise Authority Trustworthiness) and content quality
- Technical SEO for ecommerce and large websites
- Local SEO and multi-location business optimization
- Voice search and featured snippet optimization
How Aimerce Enhances MozCon
Amplify MozCon Strategies with Better Data & Attribution
While MozCon focuses on SEO and content strategy, many attendees also run paid ads and email campaigns. Aimerce helps digital marketers capture the first-party data needed to optimize both organic and paid efforts through better tracking and attribution.
Aimerce's Marketing Enhancements:
- Server-side tracking - Capture more accurate visitor data immune to ad blockers and iOS privacy changes
- Enhanced Facebook CAPI integration - Send significantly more parameters back to Meta's pixel for better ad optimization and performance
- Durable ID technology - Overcome Safari's 7-day cookie limitation to maintain visitor identification across sessions
- Email revenue optimization - AI-powered Klaviyo integration increases email marketing revenue by 10-40%
- First-party data capture - Recover nearly 40% of lost retargeting audiences and abandoned carts
Digital marketers using Aimerce see immediate improvements in both ad performance (through better Meta pixel data) and email revenue (through enhanced first-party data capture), making their overall marketing attribution more accurate and profitable.