What is Social Commerce Expo?
Social Commerce Expo is the leading conference for social shopping influencer marketing and social media commerce strategies. The event explores how brands can leverage social platforms for direct sales and customer acquisition through social selling.
Social Shopping Features:
- Platform strategy sessions - Instagram Shopping TikTok Shop Facebook Shops optimization
- Influencer marketing workshops - Building and managing influencer partnerships
- Content creation panels - Creating shoppable content and social campaigns
- Live commerce demonstrations - Live streaming and real-time social selling
Social Commerce Community:
The expo attracts social commerce specialists:
- Social media managers and community specialists
- Influencer marketing coordinators and brand partnership managers
- Content creators and social commerce entrepreneurs
- Social platform representatives and technology providers
Core Social Commerce Topics:
- Shoppable posts and social storefront optimization
- Influencer affiliate programs and partnership structures
- User-generated content and social proof strategies
- Live streaming commerce and interactive shopping experiences
How Aimerce Enhances Social Commerce Expo
Track Social Commerce Success with Better Attribution
Social Commerce Expo focuses on social selling and influencer marketing strategies. Aimerce provides enhanced attribution and data capture that helps brands better track and optimize their social commerce initiatives across multiple platforms.
Aimerce's Social Commerce Support:
- Cross-platform attribution - Track customers from social platforms to your website with server-side data capture
- Enhanced Facebook attribution - Improved CAPI integration provides better data for Instagram and Facebook Shop optimization
- Influencer campaign tracking - Better measurement of influencer-driven traffic and conversions
- Email list building from social - AI-powered Klaviyo integration captures social visitors for email marketing (10-40% revenue increases)
- First-party data from social traffic - Convert anonymous social visitors into identifiable customers for retargeting
Social commerce teams using Aimerce can better measure their social selling success and capture more value from social traffic through improved attribution and email marketing.