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  2. Meta Ads Manager
  3. Attribution Settings
Meta Ads Manager

Attribution Settings

Understanding Meta Attribution Settings for accurate conversion measurement. Learn how attribution windows and models impact your campaign reporting and optimization.

Last updated: July 18, 2025Official Documentation

What are Attribution Settings?

Attribution Settings determine how Meta credits conversions to your ads helping you understand which campaigns and ads are driving results. These settings control the time window and interaction type that Meta considers when attributing conversions to your advertising efforts.

Attribution Window Options:

  • 1-day click - Conversions within 24 hours of ad click
  • 7-day click - Conversions within 7 days of ad click
  • 1-day view - Conversions within 24 hours of ad view
  • 7-day view - Conversions within 7 days of ad view (limited availability)

How Attribution Works:

Meta uses your attribution settings to:

  • Determine which ads receive credit for conversions
  • Calculate key metrics like ROAS and cost per conversion
  • Optimize ad delivery based on attributed performance
  • Report campaign effectiveness in Ads Manager

Choosing the Right Settings:

Consider your business model when selecting attribution windows:

  • Shorter windows for impulse purchases or immediate conversions
  • Longer windows for considered purchases or B2B sales
  • Industry benchmarks and customer behavior patterns
  • Impact on campaign optimization and budget allocation

iOS 14+ Changes:

Privacy updates have affected attribution measurement:

  • Reduced attribution windows for iOS users
  • Limited cross-app and cross-device tracking
  • Increased importance of first-party data
  • Greater reliance on modeled conversions

How Aimerce Enhances Attribution Settings

Enhance Attribution Accuracy with Aimerce's Advanced Tracking

Aimerce overcomes modern attribution challenges by providing comprehensive server-side tracking that captures accurate conversion data beyond traditional pixel limitations.

Aimerce's Attribution Improvements:

  • Extended attribution windows - Track conversions up to 1 year regardless of browser limitations
  • Cross-device attribution - Connect customer journeys across multiple devices and platforms
  • First-party data integration - Use your own customer data for more accurate attribution
  • iOS-proof measurement - Server-side tracking unaffected by iOS privacy changes
  • Modeled conversion validation - Verify and enhance Meta's modeled conversions with actual data

Businesses using Aimerce achieve up to 40% more accurate attribution reporting leading to better budget allocation and 20-30% improvement in campaign ROAS through more precise optimization.

Improve Your Meta Ads Manager with Aimerce

Get accurate, privacy-compliant tracking that goes beyond the limitations of traditional tools.

Learn More About Aimerce

Ready to Enhance Your Attribution Settings with Aimerce?

Get 10-40% more conversion data and better ad performance with server-side tracking that bypasses ad blockers and iOS limitations.

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