Comprehensive guides and resources to help you master ecommerce marketing, from Shopify apps to server-side tracking with Aimerce.
Facebook and Instagram advertising features and tools
10 topics available
Discover Meta Conversions API for server-side tracking. Learn how CAPI improves data accuracy privacy compliance and ad performance beyond traditional pixel tracking.
Learn about Meta Standard Events for consistent conversion tracking. Understand the key events like Purchase Add to Cart and Lead for optimal campaign performance.
Learn about Meta Pixel Facebook's tracking code for websites. Understand how it works installation and how Aimerce's server-side tracking provides better data accuracy.
Discover Meta Dynamic Product Ads for automated ecommerce advertising. Learn how to create personalized product ads that drive sales and recover abandoned carts.
Learn about Meta Events Manager your central hub for managing pixel data conversion events and tracking setup. Understand how to optimize your measurement strategy.
Understanding Meta Attribution Settings for accurate conversion measurement. Learn how attribution windows and models impact your campaign reporting and optimization.
Discover Meta Custom Audiences for precise targeting using your customer data. Learn how to create audiences from website visitors email lists and app users.
Master Meta Carousel Ads to showcase multiple products or features in a single ad. Learn how to create engaging swipeable ads that drive higher engagement.
Master Meta Lookalike Audiences to find new customers similar to your best existing ones. Learn how to create optimize and scale lookalike targeting strategies.
Learn about Meta Advantage+ Campaign Budget for automated budget optimization. Understand how CBO distributes spend across ad sets for better performance.