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  2. Meta Ads Manager
  3. Carousel Ads
Meta Ads Manager

Carousel Ads

Master Meta Carousel Ads to showcase multiple products or features in a single ad. Learn how to create engaging swipeable ads that drive higher engagement.

Last updated: July 18, 2025Official Documentation

What are Carousel Ads?

Carousel Ads allow you to showcase up to 10 images or videos in a single ad with each card having its own headline description and destination link. Users can swipe or scroll through the cards making it perfect for displaying multiple products telling a story or highlighting different features.

Carousel Ad Components:

  • Cards - Individual images or videos (2-10 per ad)
  • Headlines - Unique text for each card
  • Descriptions - Additional details per card
  • Call-to-action buttons - Individual CTAs for each card
  • Destination URLs - Different landing pages per card

Best Use Cases:

  • Product showcase - Display multiple products in one ad
  • Feature highlights - Show different aspects of a single product
  • Storytelling - Create narrative across multiple cards
  • Before/after - Demonstrate transformations or results
  • Tutorial steps - Guide users through a process

Creative Specifications:

  • Recommended image size: 1080 x 1080 pixels
  • Aspect ratio: 1:1 (square) or 1.91:1 (landscape)
  • Video length: Up to 240 minutes per card
  • Text overlay: Minimal for better performance

Performance Benefits:

  • Higher engagement rates than single-image ads
  • Lower cost per click due to increased interaction
  • Better storytelling opportunities
  • Improved relevance scores

Optimization Tips:

Place your best-performing creative first as it receives the most views and arrange cards in logical order for storytelling or shopping flow.

How Aimerce Enhances Carousel Ads

Maximize Carousel Ad Performance with Aimerce's Tracking

Aimerce provides detailed insights into carousel card performance helping you optimize individual elements for maximum engagement and conversion rates.

Aimerce's Carousel Ad Enhancements:

  • Card-level tracking - See which carousel cards drive the most engagement and conversions
  • Enhanced attribution - Connect carousel interactions to downstream conversions more accurately
  • Cross-device insights - Track carousel engagement across mobile and desktop experiences
  • Behavioral analysis - Understand how users interact with different card sequences
  • Optimization recommendations - AI-powered suggestions for card ordering and creative optimization

Brands using Aimerce's carousel tracking see 30-45% improvement in carousel ad performance with better card optimization and higher conversion rates from carousel traffic.

Improve Your Meta Ads Manager with Aimerce

Get accurate, privacy-compliant tracking that goes beyond the limitations of traditional tools.

Learn More About Aimerce

Ready to Enhance Your Carousel Ads with Aimerce?

Get 10-40% more conversion data and better ad performance with server-side tracking that bypasses ad blockers and iOS limitations.

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