What is Cookie Deprecation?
Cookie deprecation refers to the phasing out of third-party cookies by major browsers, fundamentally changing how businesses track users across websites and measure marketing effectiveness in digital advertising.
Key Impacts:
- Cross-Site Tracking - Limited ability to track users across domains
- Attribution Challenges - Difficulty measuring multi-touch customer journeys
- Audience Targeting - Reduced precision in advertising targeting
- Measurement Gaps - Incomplete view of marketing performance
Server-Side Solutions:
Server-side tracking provides cookie-independent data collection, relying on first-party data and server-to-server communication to maintain accurate measurement and attribution.
How Aimerce Enhances Cookie Deprecation
Navigate Cookie Deprecation with Aimerce's Future-Proof Platform
Aimerce provides comprehensive cookieless tracking solutions that maintain measurement accuracy and marketing effectiveness in the post-cookie era.
Aimerce's Cookieless Solutions:
- Identity Resolution - Connect customer journeys without third-party cookies
- Server-Side Attribution - Accurate measurement through first-party data
- Privacy-Compliant Tracking - Maintain compliance while preserving insights
- Cross-Platform Stitching - Unified view across all customer touchpoints
With Aimerce, businesses maintain up to 90% of their tracking accuracy while being fully prepared for the cookieless future, ensuring continued marketing success.