What is Cross-Device Tracking?
Cross-device tracking is the ability to connect and follow customer interactions across multiple devices (smartphones, tablets, desktops) to create a unified view of the customer journey and enable personalized experiences.
Core Challenges:
- Identity Resolution - Connecting the same user across devices
- Data Fragmentation - Scattered customer interactions
- Privacy Compliance - Maintaining consent across devices
- Attribution Accuracy - Crediting the right touchpoints
Server-Side Solutions:
Server-side cross-device tracking provides better identity resolution through first-party data matching and deterministic linking methods that don't rely on cookies.
How Aimerce Enhances Cross-Device Tracking
Master Cross-Device Tracking with Aimerce's Identity Resolution
Aimerce delivers sophisticated cross-device tracking capabilities that create unified customer profiles and enable seamless multi-device experiences.
Aimerce's Cross-Device Features:
- Advanced Identity Resolution - Connect users across all devices
- Real-Time Profile Syncing - Instant data updates across touchpoints
- Privacy-Compliant Matching - Secure identity linking methods
- Journey Visualization - Complete view of multi-device paths
With Aimerce, businesses achieve up to 75% more complete customer journeys and 45% improvement in cross-device attribution accuracy.