What is Custom HTML Tag?
The Custom HTML Tag is a commonly used tag within Google Tag Manager that allows marketers to inject custom JavaScript or HTML into your site.
Core Benefits:
- Flexibility - Run scripts not supported by default tags
- Advanced integrations - Connect with external platforms
- Tracking pixels - Manually insert 3rd-party trackers
Client-Side vs Server-Side:
Traditionally, the Custom HTML Tag runs client-side via JavaScript, which can be blocked by browsers and ad blockers. Server-side GTM provides better data reliability, security, and performance.
How Aimerce Enhances Custom HTML Tag
Boost Custom HTML Tag with Aimerce's Enhanced Tracking
Aimerce leverages server-side GTM to ensure data is captured even in restrictive environments.
Aimerce's Enhancements:
- Controlled environments - Run custom scripts server-side
- Improved stability - Fewer frontend conflicts
- Data validation - Sanitize inputs and reduce errors
With Aimerce, marketers gain up to 40% more accurate event tracking and faster attribution insights.