What is Facebook Pixel Tag?
The Facebook Pixel Tag is a commonly used tag within Google Tag Manager that allows marketers to track Facebook ad interactions and conversions.
Core Benefits:
- Conversion Tracking - Measure Facebook ad results
- Retargeting - Build audiences based on website behavior
- Optimization - Let Facebook optimize ad delivery
Client-Side vs Server-Side:
Traditionally, the Facebook Pixel Tag runs client-side via JavaScript, which can be blocked by browsers and ad blockers. Server-side GTM provides better data reliability, security, and performance.
How Aimerce Enhances Facebook Pixel Tag
Boost Facebook Pixel Tag with Aimerce's Enhanced Tracking
Aimerce leverages server-side GTM to ensure data is captured even in restrictive environments.
Aimerce's Enhancements:
- Server-side conversion capture - Avoids loss from browser restrictions
- Extended user tracking - Preserve user history for up to a year
- Higher match rate - Improves targeting accuracy
With Aimerce, marketers gain up to 40% more accurate event tracking and faster attribution insights.