What is GA4 Configuration Tag?
The GA4 Configuration Tag is a commonly used tag within Google Tag Manager that allows marketers to set up Google Analytics 4 tracking.
Core Benefits:
- Auto pageview tracking - Tracks user views automatically
- Event parameter setup - Sends custom data to GA4
- Cookie control - Manages analytics cookies easily
Client-Side vs Server-Side:
Traditionally, the GA4 Configuration Tag runs client-side via JavaScript, which can be blocked by browsers and ad blockers. Server-side GTM provides better data reliability, security, and performance.
How Aimerce Enhances GA4 Configuration Tag
Boost GA4 Configuration Tag with Aimerce's Enhanced Tracking
Aimerce leverages server-side GTM to ensure data is captured even in restrictive environments.
Aimerce's Enhancements:
- Server-side GA4 streaming - More accurate and privacy-compliant
- Custom header injection - Includes client identifiers securely
- Load time reduction - Avoids blocking client rendering
With Aimerce, marketers gain up to 40% more accurate event tracking and faster attribution insights.