What is Google Ads Conversion Tag?
The Google Ads Conversion Tag is a commonly used tag within Google Tag Manager that allows marketers to track Google Ads conversions.
Core Benefits:
- Conversion tracking - Measure post-click actions
- Bidding optimization - Automated bid strategy with better data
- Attribution reporting - Understand which ads drive results
Client-Side vs Server-Side:
Traditionally, the Google Ads Conversion Tag runs client-side via JavaScript, which can be blocked by browsers and ad blockers. Server-side GTM provides better data reliability, security, and performance.
How Aimerce Enhances Google Ads Conversion Tag
Boost Google Ads Conversion Tag with Aimerce's Enhanced Tracking
Aimerce leverages server-side GTM to ensure data is captured even in restrictive environments.
Aimerce's Enhancements:
- Server-side conversion ping - More consistent tracking across browsers
- Enhanced match data - Send first-party info securely
- Faster attribution - Reduces lag in reporting
With Aimerce, marketers gain up to 40% more accurate event tracking and faster attribution insights.