What is LinkedIn Insight Tag?
The LinkedIn Insight Tag is a commonly used tag within Google Tag Manager that allows marketers to track LinkedIn ad performance and build retargeting audiences.
Core Benefits:
- Conversion tracking - Measure actions from LinkedIn ads
- Audience insights - Learn about your site visitors
- Retargeting - Re-engage LinkedIn users
Client-Side vs Server-Side:
Traditionally, the LinkedIn Insight Tag runs client-side via JavaScript, which can be blocked by browsers and ad blockers. Server-side GTM provides better data reliability, security, and performance.
How Aimerce Enhances LinkedIn Insight Tag
Boost LinkedIn Insight Tag with Aimerce's Enhanced Tracking
Aimerce leverages server-side GTM to ensure data is captured even in restrictive environments.
Aimerce's Enhancements:
- Ad blocker resistance - Server-side calls can't be blocked easily
- Extended audience windows - Keep users in retargeting pools longer
- Improved lead attribution - Combine CRM data with site behavior
With Aimerce, marketers gain up to 40% more accurate event tracking and faster attribution insights.